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I'll never forget what my accountant said five years ago when he saw the ad I wrote for my services: "How many scotches did you drink before you wrote this?" He was kidding about the scotch. But he just couldn't believe anyone in their righ...
Marketing marketing killer business letterJason Zweig wrote a great little article in Money Magazine called "R+U Lucky? Some Guys Do Have All The Luck. Here's How to Join Them"(Money, August 2003 pp85).In it he describes the patterns that "lucky" people follow and how to increase your o...
Marketing marketing people business right luckHere are three alternatives to increase your testimonialnumbers or their quality. Create an online diary or blog,use an auto responder method, set up a form on your web siteor set up a survey.1 Set up an Online DiaryUsually an online diary is a fun ...
Marketing marketing online diary responder autoUNSOLICITED ADVICE AND A HOT IRONI recently returned from a vacation. I was fortunate enough toleave the heat and humidity of Memphis and go back to my homestate of Colorado and spend time with my extended family. WhileI was in the laundry room ironi...
Marketing marketing ironing knowledge mindWant to shorten the sales cycle for your professional services? Want pre-sold prospects who need fewer or no face-to-face meetings before hiring you? Create a reputation. Recently a room full of consultants agreed that you had to meet with potential ...
Marketing marketing reputation face business siteTwo businesses a women's clothing boutique and a mail-order operation recently consulted me about the same dilemma. Each had achieved satisfyingsales through channels that didn't allow for further growth. They needed afresh marketing progr...
Marketing marketing store customers likeMost people have no idea how to get traffic to their sites. But,if you apply what I'm about to reveal, you'll be one of the fewwho never has to worry about traffic again.The first thing you need to know, is that the traffic hype isjust that...
Marketing marketing content iaposll sites peopleAre your marketing efforts limited to your target market? One of my "Front Page" customers came to me with his dilemma. His name is Thomas F. Seymour and he owns the Gold Link. Through the advice I gave Thomas you can dramatically expand your market....
Marketing marketing gold internet jewelry marketAre you using testimonials in your marketing? If not, youare missing one of the most successful forms of marketingever used. Adding a testimonial to your current marketingmaterial can not only increase your sales, but moreimportantly, increase your c...
Marketing marketing testimonial testimonials mostIf I had to choose one effective Internet marketing tool, abusiness referral program would be right at the top of the list.Whether your business is online or off, a good referral programwill increase your profits.Another word for referral is "word of...
Marketing marketing customer referral would