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The two principal shareholders of the magazine stared back at me in disbelief as I calmly explained the simple rescue plan we would use to save the ailing monthly business magazine. Exhaustion and desperation were written all over their faces and in...
Marketing marketing magazine story businessFor some marketing communicators, making the transition from print to online media is like packing for a trip to destinations unknown. Before you venture, it’s important to know what to bring, what to leave behind and something about the online cul...
Marketing marketing readers goals online reading manyThe Power Is In The Pipes: How To Get Maximum Leverage From Your Websiteby Michael Southon What is the most important part of your online business?Many people would say: "my website". And that’sunderstandable – it’s the most visible part of an ...
Marketing marketing list people email autoresponder websiteSmall businesses can make sales soar this Valentine’s Day just by exhibiting some of Cupid’s matchmaking qualities. The moment a customer enters your retail store or Web site you should smother them with love. Immediately reinforce that they’ve...
Marketing marketing valentines customers love giftRemember the mid-90s when you could still get a great domain namefor your web site? Those days are back.There for a while it seemed like every domain name that was evenremotely good was taken. Investors and businesses snapped upevery domain they coul...
Marketing marketing domain creative everyRegardless of whether your business is a small Mom & Pop typeatmosphere or a larger than life organization, your approachesand strategies must be of the highest caliber to reach your target audience. Professionalism is the key!Often there is a trial ...
Marketing marketing product service business sureself professionalismAre your internet marketing efforts focused solely on the United States? If so, you maybe passing up on one of the best opportunities ever to reach a global audience.The entire world has the opportunity to access the internet and many people arepurel...
Marketing marketing global internet world fromTry this test. Go to your favorite’s list and check the copyright dates at the bottom of each site. Are they current? You might be surprised to find a good number aren’t.If a company or marketer can’t even take the time to update their own site...
Marketing marketing copyright date time sitesAre you busy or are you productive? The question is innocent enough. But can you handle the truth?Recently I was doing some consulting with a client who carefully examined how his sales representatives spent their time. He concluded that they actuall...
Marketing marketing sales time doingYou’re being lied to.Everywhere you turn someone’s pushing down your throatthe belief that the secret to earning big money onlineis to drive tons of traffic to your site.But I’m here to tell you the truth. Even thought traffic is huge, the real...
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