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Are You Asking the Right Questions in Your Copy? by: Karon Thackston It’s a common approach to writing copy. You begin by asking questions. Why? To evoke thoughts in your readers' minds, to stir up emotions, and to get customers thinking ...
Marketing marketing questions people willBeetle Bailey and Presentation Skills by: Larry Tracy In March 2002, the comic strip Beetle Bailey contained a valuable lesson for business presenters. As General Halftrack walked into his office, his secretary asked: "How was Lt. Fuzz's pr...
Marketing marketing audience presentation pointAre You Ignoring These Marketing Principles? by: Charlie Cook In marketing as in science there are basic principles that govern the movement of bodies in space, or prospects and clients. Just as people instinctively know the law of gravity, they...
Marketing marketing clients prospects servicesUnderestimating the Power of In-house PR by: Carolyn Moncel Do small-business owners always have to rely on large PR agencies to get attention from the press? An entrepreneur recently asked me this question during a networking event for women bu...
Marketing marketing company team organization fromViral Marketing with a Powerful Twist by: Floyd Tapia What would you do with 500, 1000 or more additional visitors each day? Imagine how your web business will grow with an extra 2000, 5000 or MORE leads each month... Okay, I'll stop teasi...
Marketing marketing contest twistThe Building Blocks to Effective Marketing by: Julie Chance The Building Blocks to Successful Marketing It’s More than Sales and Advertising By Julie Chance Whether you’re a Fortune 500 company or a one person shop, to be successful, you mus...
Marketing marketing product service market potentialYour Book Marketing Plan - Winning Strategies and Tips by: Ink Tree Ltd. Many authors hit a roadblock when it comes to putting together and implementing a book marketing plan. You know you need to have one, you have a vague idea of what it needs...
Writing writing book plan component marketing booksSo you’re starting a small business. You figured out what you wanted to sell or do and went out and got it all set up, had your DBA framed and on the wall and now all you need is for someone to buy your product or use your service. Right?How are y...
Marketing marketing promote businessThere is a simple but almost mystical law which governs promotion and marketing and their relationship to the amount of business generated: business will come in to the degree that you get your message out, promote, let people know you are there, ad...
Marketing marketing postcards mailing postcard companyDo you ever wonder how people search for things on the Internet? What if you knew exactly what words they typed when using a search engine? If you're marketing a product or service it's extremely insightful to know what are the most popular...
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