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How Santa Claus Can Help your Small BusinessSt. Nick Offers Annual Opportunity to Build AwarenessSanta Claus is coming to town, and small business owners everywhere should make sure they are out to greet him when he arrives. No, I’m not suggesting ...
Marketing marketing business santa small parade town claus communityI once worked for Fuller Brush. It was a hundred years ago during my first marriage (the seventies). I had just been fired from a job and apparently was pretty desparate for a new job. I answered some stupid ad that said something like, "Be your own ...
Marketing marketing carpet door sweeper crumbs didnapost womanWhat will Google Do With $4 Billion? by: Rob Sullivan Google is planning on floating another $4 billion in shares. The question then becomes, with reserves of over $2 billion, what does the company want with the extra cash? This article provides...
Marketing marketing google company billionThrough the use of interactive digital signage software, you can add an innovative communication tool that allows you to promote your company to customers in a unique way. Not only are these digital signs helpful and informative, but with the additio...
Marketing marketing digital signage interactive customers signMarketing a business is not only done by having broad based promotions or advertising campaigns. It is also through guided marketing processes like direct mailing promotions or advertising. With the aid of mailing services, which is one of the most...
Marketing marketing direct advertising business mailing guided mailOne of the best ways to measure the success of a business is to see if it can weather the worldwide economic depression. In most instances, maintaining customer loyalty is essential to remain focus on surviving the downturn. Customers, after all, are...
Marketing marketing business customer compelling investments leastI have been doing catalog printing for years now, and for you new ones out there, I have a few confessions that you may want to hear about. It is not actually complicated or hard to print catalogs so you do not have to be afraid. Especially in this...
Marketing marketing catalog printing years confessions catalogs mindMost of us have seen at least a dozen different toothpaste commercials that claim, "Three out of four dentists recommend...." You may have wondered, as I did, how each of these claims could be possibly be true. They are based on statistical evidence,...
Marketing marketing truth claims evidence claimImagine if you could advertise ONLY to people who have actually expressed an interest in doing business with you? That’s basically what happens whenever a prospective customer or client types a phrase into a search engine that’s relevant to your ...
Marketing marketing search results business advertising clickFive Tips for Trade Show Success on a Small Budget by: Rena KlingenbergNo matter how small your marketing budget, your business can afford to have a successful presence at trade shows without incurring big expenses. Here are five tips for exhibi...
Marketing marketing trade booth show shows exhibit displays sales