7,171 articles on "marketing"

Plays Well With Others to Become an Instant Author

You wrote a tips booklet. Maybe more than one. Oh wait, are you one of the people who is still thinking about doing one? Not to worry. Wait ‘til you see how easy this gets. What would you and your colleagues think of jointly creating a tips booklet...

Marketing  marketing booklet group tips author they
Your eStrategy . . . Do You Have One

So... you have a website. You've invested a pretty penny in its development. As fantastic as it may be, think of your website as one little brochure lost in a storeroom amidst millions of other brochures. Will anyone ever find it?Without an emai...

Marketing  marketing prospective digital will
It’s Better to Ask than Assume.The Power of Market Research.

No doubt about it. Smart marketing takes finesse. Nowhere is that truism more apt than in message definition. If you want to craft a compelling message, you need to understand your prospective buyer’s motivation. I had a boss once whose favorite sa...

Marketing  marketing message youaposll research audience prospective know
Tales of the Touareg and other adventures in branding

You’re not likely to see a Volkswagen in the winner’s circle at Daytona or Indianapolis. But if there were competition called the Brand-Building 500, you would find a Volkswagen in the winner’s circle, year after year. Everyone knows the touchs...

Marketing  marketing touareg brand names would
Attract More Buyers to your Product Use Metaphors

Surprise your potential buyers. Give them chocolate frosting! After we entered school we had a lot to learn. We left the sand box, the nap, and the all day playing with our imagination. No wonder we have lost touch with our original, playful, creativ...

Marketing  marketing iaposm metaphor feeling them
Build Traffic and Value Through Reciprocal Links

Reciprocal linking is catching on in popularity. It's a wayfor website owners to share each other's traffic, a simple"let's trade links" deal that can help to widen your web audience.Swapping links can also help you with your search en...

Marketing  marketing links link linking reciprocal
Believe yourself! Trust Yourself! Never give up on your dreams!

Believe in yourself! Trust yourself! Never give up on your dreams! Things will occur that will challenge all of us from time to time, but believe in your dreams, be committed to achieving your dreams and continue the action steps forward that will le...

Marketing  marketing personal growth dreams self
Viral Marketing - Spread the word.

While a virus, in Medicine, is the smallest infectious agent, it is an extremely potent strategy in Marketing speak with similar abilities to proliferate. It is an effective means of advertising and relies on an understanding of what individuals may...

Marketing  marketing viral email branded
A Business In One Sentence

A Business In One Sentence by: Catherine Franz Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank method for creating a theme and positioning statement for your business. I prefer to use his same system for creating clar...

Marketing  marketing productservice hints niche business
A Challenge to the RSS Industry: RSS Stats Unacceptable

A Challenge to the RSS Industry: RSS Stats Unacceptable by: Rok Hrastnik Forrester Research released the final "The State Of Consumers And Technology: Benchmark 2005" report on August 2nd, which claims that only 2% of Americans online use RSS, b...

Marketing  marketing research really americans people online using