7,171 articles on "marketing"

Public Relations—A Free Lunch

Seems like everyone is looking for the proverbial free lunch these days, particularly when it comes to marketing communications. Well, I hate to burst anyone's bubble, but there's no such thing. However, there are ways to stretch your budge...

Business And Finance  business finance marketing communications releases publication case
Ezine Subscribers Want More than a Free Ezine

An ezine is an essential part of an online business. But it is not enough just to offer a free subscription to your high quality ezine. You need to offer something more. You need to make the decision to subscribe to your ezine really easy. Basically,...

Marketing  marketing ezine ebook subscribers email bonus
The Battle Over Desktop Real Estate

I was watching a late night financial program on television in early July, 2001 when I learned that Microsoft is allowing PC manufacturers to control which icons are included on new Desktops. Historically, Microsoft has argued that the Windows deskto...

Online Business  online business desktop marketing windows screen
Remembrances Count

How do you feel when someone remembers your birthday?Your Anniversary? It could even be a first month card from yourgirlfriend or boyfriend. We've been dating for 30 days! Wow!Maybe just a close friend sends you a special card on a specialday. Y...

Marketing  marketing card remembered like
Marketing: Are You Scaring Customers Away?

Marketing: Are You Scaring Customers Away? by: John McCabe "Hello, is (pause) puh-TREE-shuh home?" So started my weekend lesson in marketing. It was Saturday afternoon, and started like a typical telemarketing call. Heavy accent, reading a scrip...

Marketing  marketing didnapost wasnapost trust
How to Earn More by Visualizing Your Marketing Success

How to Earn More by Visualizing Your Marketing Success by: Charlie Cook Did you ever imagine yourself lying on a beach enjoying the sun or spending the holidays relaxing with relatives? We all daydream and picture ourselves in places we'd l...

Marketing  marketing prospects goals need
Double the Effectiveness of Your Company Brochure

Double the Effectiveness of Your Company Brochure by: Frauke Nonnenmacher Let's face it - most brochures go straight into the bin. But if you know the big mistake to avoid, as well as the secret to make people keep your brochure - and read ...

Marketing  marketing clients brochure company services
Good Vibes/ Bad Vibes

Good Vibes/ Bad Vibes by: Maggie Wahls Have you ever walked into a store or business and felt uncomfortable there for no apparent reason? Have you ever walked into a store all happy and left quite frustrated? Have you ever wished your house coul...

Marketing  marketing energetic energy clearing clearer positive
Improve Your Business Using The Principles Of War

Improve Your Business Using The Principles Of War by: Hirini Reedy The art and science of war has been studied and developed since the dawn of mankind. Many business principles and terminology have military origins. For example the word entrepre...

Online Business  online business marketing market principles military
Short On Cash Need A New Computer Try Barter!

Short on cash? Need a new computer? Try barter!So, what's barter? Barter is the exchange of goods and services without the use of cash. It is the oldest form of commerce, and today more and more businesses are discovering or rediscovering the a...

Marketing  marketing barter services business cash trade just