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Gerald F Kein was a hypnotist. His office was located on the second floor of a building located on a heavily traveled highway at Fort Lauderdale. He was a good hypnotist. But he wasn’t well known. He wanted to change that.This is what he did: He pa...
Marketing marketing people building picket signs stations started< d>Websites and Trade Shows, part 2Using Your Web Resources to backup your Trade Show Marketing efforts During the Show< d>< r>< able>The question is "How can I use my website to support and enhance my presentation at the show?" Two things come im...
Marketing marketing show special prospects theyThe “Me” BrandWe were taught all through the 80s and 90s to say, “We” and “Us” before “I”. It was all about giving credit to your peers before yourself. But how were we supposed to stand out above and beyond the rest? You didn’t, an...
Marketing marketing positioning brand brandingHave you ever read a book or seen a movie that featured the medieval punishment where the offender had each of their arms and legs roped to a horse and then the horses were whipped to a frenzy, pulling in opposite directions until the offender wasrip...
Marketing marketing brain conscious parts objectiveCandy, squeeze balls, pens, and key chains these provide questionable value to anyone visiting or staffing a tradeshow booth. More and more meeting and marketing professionals are considering something a little different - booklets. They are a way t...
Marketing marketing booklet company booklets when1) AFFILIATE MARKETINGWhen you sell a product, give your customers theoption of joining an affiliate program so they can makecommissions selling your product. This will multiplythe sale you just made.Don't forget to also sell back end products t...
Marketing marketing products product package rights otherOK, before anybody get's their shorts in a bunch let me make it clear I'm not advocating hype. Quite the contrary... I hate it. You know the type. "Make a million in your underwear"... "$100,000 with no selling and no sponsoring"... "We bu...
Marketing marketing hype honest itapossI was watching a late night financial program on television in early July, 2001 when I learned that Microsoft is allowing PC manufacturers to control which icons are included on new Desktops. Historically, Microsoft has argued that the Windows deskto...
Online Business online business desktop marketing windows screenThe telephone is still one of the top ways to sell. You canpick up a phone, reach just about anyone in the world, andget a very sincere conversation going.This ability to use the phone to go anywhere and achieve aspecial rapport with customers makes ...
Marketing marketing questions conversation person beforeCopyright 2005 Mal KeenanNiche marketing is an old and very successful marketing strategy whereby a company focuses on marketing and selling to a clearly defined segment of potential consumers. The company earns by supplying a unique product or servi...
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