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Ahh, the mission statement. For some companies it simply describes their purpose for existing. For others it permeates the overall culture of the company. Some see its value, while others neglect to give it even a passing thought. Whatever your posit...
Marketing marketing mission statement companies business serviceLast issue, I talked about increasing your Brand Love meaning to increase the affection that prospects and customers feel toward your business.Why?Because increasing "affection" will build relationships. Those relationships, if made strong enough by ...
Marketing marketing customers employees feedbackAs eyes look forward to a new business year, many small business owners and entrepreneurs are hoping that this upcoming year will be the one that catapults them into success. But according to Shannon Cherry, APR, businesses often overlook a key eleme...
Marketing marketing relations business public says cherry themImagine your good fortune: you've been contacted by a member of the press (newspaper, radio, tv, Internet, whatever) and they want to interview you! What a great publicity opportunity! You accept gladly, but after the initial thrill wears off, p...
Marketing marketing interview reporter wantHow can you get more attention for your conference and your association? Use some of these Power Marketing™ tips and ideas. It won't cost much. It just takes a creative approach. The payoff can be huge. First, see everything as a marketing opp...
Marketing marketing media local association members community conferenceIn the previous article we discussed the power of targeted offline advertising, and how to use it to lure in customers who typically do not shop online. Now, it is time to extend that tactic and give it a twist.Hunting for NichesNiche marketing is t...
Marketing marketing radio program online siteBefore school started last fall, I bought a new, monogrammed backpack from L.L. Bean for my niece, Roni, for her birthday. She picked it out. It looked great. Lots of places to keep things organized. Pockets, zippers, places to clip things. When I ga...
Marketing marketing shopping cart bean orderExperts on the internet are created so fast thatmost of us totally discount the title "expert."We watch people log-in online one day... askingquestions about how to create a link in a webpage.A week later, this person has written a bookoffering to sh...
Marketing marketing expert topic informationNot all customers have equal value to your organization; in fact, some customers are more profitable than others are. These profits come from the cost of service and total purchasing volume, not just individual product profitability. To cultivate the...
Marketing marketing customers profitable customerIs It Easy For You? Is it? If it isn’t, then consider doing something that is! Let me explain: if what you're doing isn’t easy right off the bat, don’t give up, and DON’T consider doing something else—I mean, there’s a learning curve...
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