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With words like "tweet," "blog" and "unfriend" entering our standard lexicon, there's no question that social networking has a significant place on our contemporary culture. And it's no surprise that many companies have been using social me...
Marketing marketing social media company willInternet marketing is quickly becoming one of the most profitable types of marketing available. The Internet has the capability of reaching a wide audience and those who take advantage of this widespread reach find themselves in a position where they...
Marketing marketing internet niche audience area interest fromA simple classified ad placed in a highly targeted vehicle can be a great way to kick start your sales, especially if your company is the new kid on the block with low visibility and a small advertising budget. There are two components to this import...
Marketing marketing headline business knowWhy Trying to "Get the Appointment" Can be a Recipe for Dis-Appoinment by: Ari Galper Last week, this e-mail from Jack arrived in my inbox: To: Ari Galper From: Jack Subj.: Help! I need to get more appointments Dear Ari, I've just coined a...
Marketing marketing problems whenEverybody Loves A Freebie!It's true! Who doesn't like to get free stuff, no matter how cheap, lame or unwanted? You know it, I know it and you can be darn sure the marketing departments at the big boys out there know it and thrive on it.So ...
Marketing marketing business freebie giveWhy I Like The Ads I Hate!It's been said that the antidote to liking/loving is not hating,but indifference. So, when an ad makes you angry or disgusted or evokes any other strong emotion, it has done it's job. That is what advertising is su...
Marketing marketing market advertising benefitGood Marketing Pays for Itself by: Joy Gendusa Most companies ask themselves this question: "How much will this advertising cost us?" when they should actually be asking themselves this: "How much will it cost not to do this advertising?" If you...
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Marketing marketing sales letter benefit willCutting Down Your Trade Show Budget by: Susan Friedmann Whenever a recession or volatility threatens the economy, companies immediately look at where they can cut budgets. Without much forethought, the first to hit the block is inevitably traini...
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