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FIND YOUR NICHE MARKET ON THE WEBby Phil ChandlerWith over 30 million web pages competing for attention, what chance does the small business promoter have to get their share of visitors and - more important - paying customers?The answer lies not in t...
Marketing marketing niche marketMany businesses put out a monthly, quarterly, or annual newsletter, but most of them don't know why they are doing it. They know there are benefits, but they never really bother to think deeply about what those benefits are. Whether or not the n...
Marketing marketing people newsletter benefitsA couple nights ago, I was watching the evening news. There was a pieceabout the anthrax scare. The story was about the fact that everyone isscared to open their mail.They showed a few clips of people checking their mail with much trepidation.One wom...
Marketing marketing mail direct sendEmail newsletter publishers receive loads of questions,especially from newcomers to the web. As publishers, ourever growing subscriber lists result in an endless stream ofinquiries.And we love it! After all, every question we receive is anopportunity...
Marketing marketing question software everyOne of the defining features of Western civilization is that we're all amateur marketers by default. Regardless of what our mother tongue is, the second language we are most exposed to is invariably Hype.By the time a child is five years old he ...
Marketing marketing goodInteresting question huh? I'm not talking about hitting target sales, hitting your targetbudget, or hitting your target margin. I'm talking about hitting your target market. Ifyou can find your target market and hit them dead on then the sa...
Marketing marketing target market themTelevision, radio, advertising in newsprint or other print can put a huge dent in your advertising budgets. Simply put, it just becomes too expensive for the small business owner. What’s the alternative? Newsletters are the alternative to the high ...
Marketing marketing newsletter newslettersHow many times have you subscribed to a new ezine, and then when the first issue of the ezine arrived, you were scratching your head as to how your email address ended up on the list? Our lives are often so tedious that little details often slip righ...
Marketing marketing issue ezine theyIt is far more easy, and less expensive, to keep customers thanto try and get new ones. So even though your company relies onadding to its customer base, don't make the mistake of onlyinvesting in new customers! Here are some strategies that wil...
Marketing marketing customers customer keepThere are five powerful techniques that will addcompelling strength to your sales copy. I'm evengoing to tell you a hidden benefit technique.But first, a word of caution: When these techniquesare properly applied, they are the most powerfulmarke...
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