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Chicago Cubs infielders Joe Tinker, Johnny Evers, and FrankChance formed the most memorable double-play combination in thehistory of baseball. In our marketing efforts, we can learn avaluable lesson from this "double-play" concept.While email is nice...
Marketing marketing email whenDoes the thought of picking up the telephone to calla potential customer or prospect make your stomachchurn?Do you clearly map out a game plan of whenand who you are going to call tomorrow, only to findyourself distracted with busy work and unable to...
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Marketing marketing people email theyI am not a sales and marketing guru. I've written two books on marketing and taught thousands of people how to sell themselves, but really, I don't know more about sales and marketing than most of you. What I know how to do is talk to peopl...
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