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Leadership: Wisdom of the Ages by: Susan Cullen If you gather 100 experienced leaders together to share with you their most important secrets for success, you probably wouldn’t hear a lot of academic theory or jargon. Instead, this is a good i...
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Writing writing word people wouldToday I would like to look at the matter of persuasion. How do you get your prospects to take action? I remember as a door-to-door salesman, my instructor often said that you must understand 'why people buy'. It has a certain ring to it doe...
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