335 articles on "pros"

Promoting Business on CD Pt. 1

"Promoting Business on CD (Pt. 1)"Subtext: Instead of traditionally distributing your business's sales info by sending it on paper via postal mail, revolutionize and upgrade your promotion by letting prospects now 'hear' and 'see&...

Business And Finance  business finance stores prospects
7 Steps to Web Sites that Sell

7 Steps to Web Sites that Sell by: Charlie Cook Your web site is like a fight of stairs into your business. Once you've got prospects to your home page - your online front door - you want to move them to action. If you miss a step or two, p...

Web Development  development prospects include services people them
Why haven’t you been told about the AMAS Test?

Why haven’t you been told about the AMAS Test? by: Lee Cummings With all the media talk about prostate surgery vs. taking drugs for prostate problems, you would think those are your only two options. If information like this can save one more...

Health  health prostate tests
Increasing Short and Long Term Profits

Increasing Short and Long Term Profits by: Charlie Cook "I was at your site for all of two minutes before I bought one of your manuals. I'm impressed!" I love to get emails like this one sent by Vicki from Tucson, Arizona. Marketing my busi...

Marketing  marketing prospects people
How to Get the Right Clients and Avoid the Wrong Ones

How to Get the Right Clients and Avoid the Wrong Ones by: Charlie Cook If you are like most service professionals and small business owners one of your primary concerns is generating as many leads as possible. And that may be your biggest mistak...

Marketing  marketing clients prospects
A Magic Number for Writing Sales Letters

gic Number for Writing Sales Letters by: Matthew Cobb When I write sales letters for my clients, one rule I always start with is The Rule of 7. I learned about The Rule of 7 from one of my good friends who once ran for political office. In his c...

Marketing  marketing name rule times prospect
3 Undetectable Marketing Secrets!

1. Have your prospects imagine they are gettingsomething in return for their money. Try testing thephrase "invest in our product " instead of "purchaseour product" or "buy our product". People associatethe word "invest" as getting a return for their ...

Marketing  marketing product prospects imagine questions answer
Cleaning Up Your Marketing

Cleaning Up Your Marketing by: Charlie Cook Has your once well-organized marketing plan come to resemble the jumble of stuff in your closet (not to mention the garage and the attic)? If you are like most people, each time you come across a new m...

Marketing  marketing plan working prospectsaposs want
3 Strange And Twisted Copywriting Tactics!

1. You can build credibility with your prospects bytelling them you can't solve all their problems, butyou can solve a percentage of them.For example:My product can't eliminate all your problems, butwhat if it could take away 97.5% percent ...

Writing  writing product prospects thinking business negative
$2.75 Million For Patient Whose Physician Failed to Carry Out His Request For Prostate Cancer Testing

Prostate cancer affects African-American males earlier and frequently more aggressively than the rest of the population. Males of African-American descent are at greater risk of having prostate cancer at an earlier age. For this reason, physicians ge...

Legal  legal cancer prostate patient african american