265 articles on "prospect"

5 Powerful Tips To Beat The Biggest Problem ALL Marketers Face

5 Powerful Tips To Beat The Biggest Problem ALL Marketers Face by: Charles Kangethe I bet you can't tell me... the single biggest problem facing Every Direct Marketer, new and old. It's not generating traffic, nor building an O'p...

Marketing  marketing prospects products contact
A Battle Of Products Or A Battle Of Perceptions

Marketing is not a battle of products; it's a battle of perceptions. It doesn't matter if you have best product or service; it's what people think that counts. That is not to say that you shouldn't have a good product or service -...

Marketing  marketing mind product service prospects change
Are You Marketing and Selling What People Buy

Do you ever wonder if you’re speaking a different language thanyour prospects? You may have recently launched a business,designed an innovative process or purchased state of the artequipment that leaves the competition in the dust, but no matterwha...

Marketing  marketing fitness prospects equipment salon
Maximize Attention for Your Small Business

Maximize Attention for Your Small Business by: Jeremy Cohen If you have a great product or service that people want you are well on your way to being successful. However, in order to lock in and grow your success you need to maximize the attenti...

Marketing  marketing message business prospects they
Transforming Problems into Sales

Transforming Problems into Sales by: Jeremy Cohen My silent fish tank was no more. Enough water had evaporated to make the filter gurgle. It was highly annoying and I knew I wouldn’t be at ease until it was silent again, so I filled the tank. ...

Marketing  marketing material prospects problems they
Increasing Short and Long Term Profits

Increasing Short and Long Term Profits by: Charlie Cook "I was at your site for all of two minutes before I bought one of your manuals. I'm impressed!" I love to get emails like this one sent by Vicki from Tucson, Arizona. Marketing my busi...

Marketing  marketing prospects people
Selling the Dr. Seuss Way

Selling the Dr. Seuss Way by: Kelley Robertson “I am Sam. Sam I am. Do you like green eggs and ham? Would you like them here or there? Would you like them in a box, would you like them with a fox?” I think most people have read this Dr. Seus...

Marketing  marketing prospect decision
A Magic Number for Writing Sales Letters

gic Number for Writing Sales Letters by: Matthew Cobb When I write sales letters for my clients, one rule I always start with is The Rule of 7. I learned about The Rule of 7 from one of my good friends who once ran for political office. In his c...

Marketing  marketing name rule times prospect
Which of the four B2B offers is right for you

In business-to-business direct mail, you are unlikely to reach prospects at the very moment they are ready to buy. And even if you do, you are not likely to close the sale with just a sales letter. That’s because business buying decisions rarely in...

Marketing  marketing offer prospects sales soft sale when
How to Get the Right Clients and Avoid the Wrong Ones

How to Get the Right Clients and Avoid the Wrong Ones by: Charlie Cook If you are like most service professionals and small business owners one of your primary concerns is generating as many leads as possible. And that may be your biggest mistak...

Marketing  marketing clients prospects