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Many professionals suspect there must be a more efficient way to attract customers. They wonder, "How can I shift from gathering one business card at a time to gathering thousands of customers through one initiative?"Business strategist Debra Valle (...
Business And Finance business finance time gathering customers mentalities challenges readers abandonStop Paying Full Price for PostageCopyright 2003, The Write ExposureIf you’re mailing out your monthly newsletter, you’d likely like to save money on your postage costs. You may think there’s no way around the first class price tag. However, we...
Marketing marketing office newsletter post readers email insertEveryone likes to laugh. At least everyonesane. Actually, insane people laugh too, they just don't know they're laughing.Even the Pope laughs, just not in public. Laughter unites people. It can diffuse tense situations. And most importantl...
Writing writing readers people article everyoneAbout RFIDRadio frequency identification or RFID, is a generic term for technologies that use radio waves to automatically identify people or objects. There are several methods of identification, but the most common is to store a serial number that i...
Computers And Internet computers internet rfid reader tags data readers bigsquidEzine Readers Not Biting? Change the Bait, Part IIIBy Jessica AlbonCopyright 2003, The Write ExposureIn part III of our series on maximizing your newsletter's power as a salesperson, we'll show you how to optimize three key areas in your ne...
Business And Finance business finance newsletter tagline masthead nameplate readersWhen is the most opportune time of the week to reach your readers? When is the best day of the week when your reader is more likely to actually read what you have to offer? There are many different opinions.Tuesdays are generally considered a good da...
Marketing marketing send readers weekend mind frameHow Advice Columns Build Loyal Readers by: Rix Quinn Last year while researching a book on memorable speeches and essays, I stumbled across an ageless writing technique that continues to captivate readers. Advice articles first appeared several ...
Marketing marketing readers share advice issuesWrite A Better Newsletter! by: BB LeeYou've decided to write your very own Newsletter to promote your business, communicate with your customers, or just for FUN. You've read hundreds of newsletters. You've also noticed many of the...
Writing writing newsletter readers articles publishing writers“If you want to change your life,” Harry Beckwith wrote in The Invisible Touch, “write a book.” But, writing a book can also be tremendously frustrating and unrewarding. Following are the 11 biggest reasons most first-time authors fail to rec...
Marketing marketing book writing readers titles publishers writeWhatever you would write on paper, cut it in half. The web wasdesigned for quick reading. Studies show that people do not readlong blocks of text while surfing the web; reading from thescreen is often slower than reading on paper. Therefore, be asbri...
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