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Getting Looked Over, Without Getting Overlooked: Writing for Scanners and Skimmers by: Matthew Cobb Scanning and Skimming Practices Whether you're writing e-mail messages or Web site sales letters, you need to know how to hold the attenti...
Marketing marketing emphasized attention sales willHow To Write Super-Effective Ads and Sales Letters! by: Dean Phillips "The more things change, the more they stay the same". That saying couldn't be more true, especially when it comes to writing ads and sales letters. The same things that...
Computers And Internet computers internet effective sales letter headline orderDo You Have to Be Aggressive to Make Sales? by: Ari Galper A few weeks ago I was onsite at a company that had hired me to train their sales team on how to stop using traditional selling and start using the Unlock The Game™ sales approach. Aft...
Marketing marketing prospects solution sales aggressiveAn Inexpensive Way to Market Your Business by: Mike Klassen An on-going challenge your business probably faces is ensuring clients continue using your product or service. In other words, you want repeat business. There are few businesses withou...
Marketing marketing clients sales invoice client opportunitySure, we all want to look on the shelves at Barnes and Noble and see our books there. It's thrilling. But it's really not necessary. I see so many authors waste their time and money paying distributors and driving from store to store, deliv...
Writing writing bulk book sales books"It's a complicated offering and we really can't get through it (sales presentation) in less than an hour."That's what I was recently told by a start-up technology company I was asked by a friend to meet with. My friend, the majority i...
Marketing marketing presentation benefits slide slides salesWhen the tide comes in, all the boats in the harbor go up! The long-term benefit of an incentive program is to coax your sales force out of their production comfort zone. Once a salesperson stretches to a new level of personal production, their self-...
Marketing marketing program sales incentive production forcethe Clock Strikes Twelve! by: Jaruda Boonsuwan I just finished reading another sales copy ending with the Deadline Marketing! And it's the sixth I see today saying "If you order by midnight, blah blah blah...." I'm sure you've see...
Marketing marketing deadline order sales prospectsPPC Management: When To Give Up On A Loser by: Dave Brown Pay per click (PPC) advertising can be a dream come true. You can get traffic almost immediately from some PPC search engines. And it can be mighty cheap too. Next to joint ventures, PPC ...
Site Promotion site promotion sale campaign spend eachConsider these parameters for a real estate deal:Property Value: $250,000Purchase Price: $160,000Repairs: $2,500If you analyze the numbers, you see that the equity available in this deal is $87,500 (Property Value minus Purchase Price minus Repairs)....
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