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A LESSON IN ADVERTISING FROM THE EIGHTEENTH CENTURY by: Patrick Quinn Back in the 1760s, the great Dr Samuel Johnson delivered himself of the dictum that ‘promise, large promise is the soul of advertising’. It’s a good thought, a great tho...
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Marketing marketing advertising business internet firm willIn part two of this series, we discussed the annoyance factor of online ads and how to overcome them. In this last article, I'll tell you how to use behavioral traits to direct advertising efforts rather than demographics. I am a strong proponen...
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