33 articles on "testimonials"

A Great Testimonial is Worth A Thousand Cold Calls

A Great Testimonial is Worth A Thousand Cold Calls by: Kirstin Carey If you hate cold calling, and even if you don't, you should start capitalizing on the work you’ve already done. So often we don’t utilize one of the most persuasive se...

Top Ten Opportunities to Use Testimonials to Power Up Your Marketing

When it comes to marketing, testimonials are as important to your business as your list. There is no substitute for authentic verification from a third party of what you offer. We all know people do business with people they know, like and trust and ...

3 Reasons Why You Need Testimonials In Your Marketing Arsenal

Testimonials are hands down the most powerful tool in your arsenal for creating trust and value in you and your offering. Conversely they are also one of the most underutilized in most businesses. If you don't already have a strategy to collect...