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The Art of Letting Go by: Thelma Mariano It has been six months since I left the corporate world – and there are some things I will always miss. Like saying good morning to colleagues on my way to the office where I worked every day. Or gettin...
Women women life letting whenTake My Publisher, Please! by: Ed Williams An actual phone conversation I had earlier today.... “Hello, is this Ed?” “Uh, yes it is.” “Ed Williams, the writer guy?” “Uh, yeah, Ed Williams the writer guy.” “How are you? My name ...
Writing writing stories publisher fredThe Mind's Fancy Dress Party - Or: Brainstorming With Contentclix Copywriters by: Angelique Van Engelen In Berlin a restaurant opens for anorexics and in Buffalo a lawyer with a stutter wins a court case. When everything you're working...
Writing writing ideas stutter restaurantWhy would you use Blogs instead of a web site for your online business? What's wrong with using a web site in your online business? Why would anyone want to have a blog in their business anyway?You can definitely continue using a website in your...
Marketing marketing search blog blogs enginesPR flacks use a scattergun approach, hoping to hit something. They fax out press releases to long lists of reporters and editors. They make countless, fruitless phone calls. They pester and cajole and plead.But PR Rainmakers reject such amateurism. I...
Marketing marketing story audience reporter reporters theyIf the headline is what gets them there, then it's the proof that keeps them there. Follow closely... > A powerful headline is 10% what you say and 90% what you prove. > Headlines can simultaneously create curiosity and skepticism. > Until prove...
Marketing marketing headline proof wordsMarket researchers have had a field day identifying the colors and thelikely effect they have upon us. However, the effects of color differ amongdifferent cultures, so the attitudes and preferences of your target audienceshould be a consideration whe...
Marketing marketing color blue respond pink associated death chineseYou work like crazy trying to attract attention and business,operating from a marketing calendar, committing to your strategyand doing everything right, resulting in an influx of customers but you lose them. They never come back. You did yourmarketin...
Marketing marketing sale customers apathy"If you don't know where you are going, then it doesn't matterwhich road you take, does it?" Cheshire Cat in Alice in the Wonderland.A few days back a client was sitting with me when I connected tothe Internet and launched my browser. He wa...
Marketing marketing hits businessBy even the most conservative estimates, Yahoo! is the single largest search directory in terms of overall quantity of searches. This is due to a number of factors including its early entrance onto the Web (1994), the popularity of its value added se...
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