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by Karon Thackston © 2002http://www.ktamarketing.com We all wish we could have ultra-responsive mailing lists, don’t we? The dream of most marketers is to send out their ezine and sit back to watch a flood of orders come in. After all, while w...
Marketing marketing rate subscribers ryanVisitors come to your site and don't buy on their first visit.It often takes 6-7 visits before they buy. So, how do you gettheir business if they don't come back? For that matter, how doyou get them to come back? One answer is to run a cont...
Marketing marketing contest referrals wouldPerhaps the most revered of all marketing books is "Scientific Advertising" by Claude C. Hopkins. And why not? It's been dampening enthusiasm, mauling budgets and scuttling good ideas for nearly a century."Sacrilege!" I hear you cry. "'Scie...
Marketing marketing testing advertising itaposs headlineMyth #1 You should close early and oftenMyth #2 Sell features to get a higher price Myth #3 There’s no methodology to selling - it’s pure art Myth #4 Objections are a sign of customer interest Myth #5 Open questions are better than closed questio...
Marketing marketing myth questions open making benefit statementWhy You Shouldn’t Give Away Free eBooksIf Internet Marketing were a college major, in Lesson 1 of “Internet Marketing 101” you would be taught to give away free ebooks:As a promotion for your main productAs a bonus to enhance your product offer...
Marketing marketing ebook ebooks internet brandable awayA virus spreads and infects people through human interaction. This is exactly what viral marketing, a popular and powerfultype of web promotion, does: It is an online technique that encourages people to spread to others the message about your e-busin...
Marketing marketing viral people product toolsI was speaking to a good friend of mine who operates many businesses online and he just happened to mentionthat he gets many of his ideas from eBay.Even more intriguing, he told me that he could tell how much of a given product was selling on eBay.No...
Writing writing ebay auctions trainingTHE COVER LETTERmade easy!You have completed your ms , and now what?You may ask yourself:How can I submit it to publishers?How can I present it?Here comes the cover letter.What is a cover letter?It is a letter that goes with your work. You can’t se...
Writing writing letter book cover write encloseDe-bunking Subsidy Publishing Horror Myths© 2004 M. LaVora PerryYou are free to forward this article in email or reproduce it on on your Web site or in your e-zine provided that the author information at the conclusion of the article remains. A ...
Writing writing publishing subsidy book publisher aboutWhat else can I ask for?I am so intoxicated in Her loveEverything I do has the vision of Her withinThe moment I wake up, I feel herWhen I am asleep, I feel HerWhat else can I say besides mentioning about Her Blessings and Love?What else can I do? Wha...
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