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s, Lines & Sinkers by: Sue Kendrick Hands up if the title to this article made you think that you'd strayed into a fishing feature? Perhaps you didn't quite go that far, but hopefully you were puzzled or curious enough to wonder what o...
Writing writing openingBranding: It’s more than a logoBy Julie ChanceHow clear is your image in the minds of your potential customers? How can you bring that image into focus? Defining, developing and maintaining a brand identity is the key.The word “branding” is fre...
Marketing marketing logo brand branding image aboutWhen you begin to send out your press releases, you will start to get calls and emails from the editors requesting samples of your product. What do you do? Well that all depends. Below are some tricks and tips for gauging when you should or shouldn&a...
Marketing marketing product sample send sending editors themPublic relations is all about credibility andtrustworthiness. If you don't practice PR, then you arelikely to be incredible.Some of the elements of a PR program include research, media relations, publicity, special events, employee relations, cl...
Marketing marketing relations people publicity media mouth wordWhy is it that we sometimes have the "rugged individualist" mentality when we are trying to run an online business? We tend to see others as competitors instead of possible potential allies. Of course we all have competition - if you are running a s...
Marketing marketing hosting offer alphaone doesDo you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?)In the past six months, I've been quoted in The New York Times, The Wall Street Journal, The Washington Post, The International Hera...
Marketing marketing expertizing business national speakingThe whole point of PR Rainmaking is to use the news media to attract new clients and customers. So doesn’t it make sense to get the most out of the publicity that you generate?Here are seven ways to do just that:1. Focus on the print media: Yes, it...
Marketing marketing clips company articles themby Karon Thackston © 2002http://www.ktamarketing.com We all wish we could have ultra-responsive mailing lists, don’t we? The dream of most marketers is to send out their ezine and sit back to watch a flood of orders come in. After all, while w...
Marketing marketing rate subscribers ryanMarketing is not a battle of products; it's a battle of perceptions. It doesn't matter if you have best product or service; it's what people think that counts. That is not to say that you shouldn't have a good product or service -...
Marketing marketing mind product service prospects changeA lot of people write to me to ask my advice on home businessesand marketing. It started of with an e-mail here, a phone callthere, but soon the questions started flooding in. Now I canbarely keep up on my e-mail, and it's come to my attention t...
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