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The Process of Change in Marketing Approaches by: Dr. Alvin Chan In a world economy that is in constant flux and undergoing turbulence, more companies are realizing that their most precious asset is their customer base. An even more important re...
Marketing marketing customer customers organization targetedMillions of people marketing on the Internet try tograb the attention of all the rest daily. How does abeginner, a "newbie", if you will, figure out how towrite an ad that pulls in responses? First, do we even want to write our own ads, what withthe ...
Marketing marketing market writing places testHow to Get the Right Clients and Avoid the Wrong Ones by: Charlie Cook If you are like most service professionals and small business owners one of your primary concerns is generating as many leads as possible. And that may be your biggest mistak...
Marketing marketing clients prospectsTen Tips for Affiliate Marketers Using Google AdWords by: Patrick Carlow One of the hottest ways to sell affiliate products is using Google AdWords. Follow these tips and strategies to maximize your earning potential. 1. Seek out affiliate produ...
Marketing marketing affiliate vendor potentialSelling the Dr. Seuss Way by: Kelley Robertson “I am Sam. Sam I am. Do you like green eggs and ham? Would you like them here or there? Would you like them in a box, would you like them with a fox?” I think most people have read this Dr. Seus...
Marketing marketing prospect decisionWriting Suitable Copy for the Press by: Carolyn Moncel Summer is finally here and school is out, but learning for the rest of us continues. Whether you're a seasoned PR professional working for a top agency, a novice just beginning a career...
Marketing marketing press writing release public relations company like11 MONSTROUS Small Business Marketing Mistakes and How To Avoid Them by: Susan Carter MONSTROUS Marketing Mistake Number 1: Sinking a Fortune Into an Unproven Product Is your business idea built on market research or a hunch? Entrepreneurs ofte...
Marketing marketing mistake business marketChicken Little and the Disintermediation Myth by: Paul Shearstone If Chicken Little were alive today he wouldn’t be running around forewarning us of the sky that was about to fall. He’d be too preoccupied alerting everyone about another pote...
Marketing marketing commerce informationgic Number for Writing Sales Letters by: Matthew Cobb When I write sales letters for my clients, one rule I always start with is The Rule of 7. I learned about The Rule of 7 from one of my good friends who once ran for political office. In his c...
Marketing marketing name rule times prospectHappy Jar by: David Leonhardt a.k.a. The Happy Guy I just delivered a free speech. I am a great believer in free speech, but an even greater believer in paid speech. However, there are good reasons why someone like me would deliver free speeches...
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