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Back to basics. Forget funky design, good copywriting is the key to a clear and intuitive website. Are you losing business because of your website? More and more customers are logging on to the Web to decide where to spend their money because it is ...
Writing writing message structureEvery successful direct mail expert has one. Same with the online experts who continually pull in the big numbers.What is it? The infamous 'swipe file.'Have you started yours?Every so often, you're faced with a blank computer screen an...
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Writing writing editor writers editorsCan Your Theme Be Proved In Your Story? by: Nick Vernon Creative Writing Tips – Your theme has to be something you can prove in your story - It doesn’t have to be a universal truth. This means that your theme doesn’t have to be something t...
Writing writing story theme character workPerform Random Acts of FacilitationIf you happen to be a member of any kind of group that meets regularly, I’m calling you to play your part in saving the world from millions of wasted hours in boring, poorly facilitated meetings!PremiseAny partici...
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