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Over the years I've frequently been asked what the secret formula is for successful branding. What people are really asking me is how to make their brand a global leader, like Coca-Cola. Well, sorry guys. There's no magic hidden in the proc...
Marketing marketing brand focus branding brandapossDirect response marketing is a lot different from indirectresponse marketing, although guerrillas like it best when thetwo are teamed up. The first is geared to obtain orders righthere and right now. The second is geared to obtain orderseventually. A...
Marketing marketing direct offer response themFour years ago I was a total "computer dummy", noteven knowing how to turn one on (a computer, I mean!).However, fortunately I developed associations withsome "computer geeks", who suggested marketing myvarious books on the internet. This subsequentl...
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Marketing marketing banner people offer moneyI write these tips as a reminder to myself, as well as trying to give you alittle insight into the wonderful world of newsletter publishing. Each ofthese tips below are items that I have already learned the hard way andsometimes still forget. Nobody&...
Marketing marketing newsletter donapost changesIf you do any kind of direct mail, sooner or later you'regoing to have to write a sales letter. The point of asales letter is to get people to read it and not tossit in the trash. You need to get their attention fastand get them to act. Your pro...
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Health health muscle calories eatingWe have all been criticized upon sometime or another, as a writer it is something to be expected. Every paragraph, every sentence, every word is criticized. We just need to know how to benefit from the criticism and learn the difference between const...
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