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Do you know the differences between writing copy for the web and writing copy for print? Some of the answers will go against your intuition and against cultural norms. But, these facts detail how people read on the web. There's no use in arguing...
Marketing marketing reading users read websiteFour years ago I was a total "computer dummy", noteven knowing how to turn one on (a computer, I mean!).However, fortunately I developed associations withsome "computer geeks", who suggested marketing myvarious books on the internet. This subsequentl...
Marketing marketing internet writing books line creativeEver wondered why inopportunity is so aggressively promoted?Ever pondered... deep inside yourself, why perfectly "charismatic people" are chronospheres away from wealth, independence and personal power?Not successful yet... despite all your legitimat...
Marketing marketing people wealthPersonalization has quickly gone from being the hottest new "must-have" for e-content to the most misunderstood and misused e-accessory. Some e-zine writers are particularly guilty of crossing the line between good touch - bad touch. I've notice...
Marketing marketing personalization zine speakOpportunity Assistance Business Resource Centerhttp://www.opportunityassistance.comAt first you must think that with a title as above that thisarticle must be about something other than marketing;however, what this article is about is marketing,speci...
Online Business online business marketing public forumsAs a former CEO of a good size industrial company, I always found it strange that I didn't have more salespeople call me directly. Did they know I always answered my own phone? Did they not intuitively understand that, at some point, I would be ...
Marketing marketing decision level makers salesRemember, when you write your sales copy, that you are not a lecturer andyour potential customer is not the audience.The three required building blocks of great sales copy are Introducing theproduct, Arguing why it is the best value or quality, and P...
Marketing marketing product sales testimonialsWe have all been criticized upon sometime or another, as a writer it is something to be expected. Every paragraph, every sentence, every word is criticized. We just need to know how to benefit from the criticism and learn the difference between const...
Writing writing work someoneTop Ten Great Headline Ideas Judy Cullins ©2005 All Rights Reserved.What Makes a Great Headline?Headlines are far more important than the copy beneath them. If you don't use headlines within your chapter or in your Web site sales letters an...
Writing writing benefit headline headlines willSpring is in the air! Major department stores have been promoting Spring merchandise ever since the middle of February. The stores are hoping that the brightly colored Spring merchandise and displays will entice window shoppers to drop in and buy a f...
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