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The 12 Most Common Newsletter Design Mistakes by: Roger C. ParkerYour newsletter’s success depends on its design. An attractive, easy to read newsletter encourages readers to pay attention to your message. However, cluttered, hard to read news...
Marketing marketing read newsletter readers white10 Steps to Getting Paid for Your Marketing Materials by: Paulette EnsignHow many times have you heard the same sound bites come out of your mouth to your clients, prospects, and audiences, almost boring yourself to tears in the process? Imagine...
Marketing marketing booklet buyersEngage Your Customer – Write About Benefits by: Glenn MurrayThink quick. In 10 seconds, can you list the 5 key benefits you offer your customers?I bet you said “Yes”. But are you sure you listed benefits? If you’ll bear with me for anoth...
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Marketing marketing pages linksOrganizing Your Data to Write Better Copy by: Neroli LaceyLast quarter I talked about interviewing / gathering data. So now you’ve got several thousand words of notes, hopefully digitally recorded. What comes next?GETTING ORGANIZEDI suggested ...
Marketing marketing ideas writing flowTo Survey Or Not To Survey by: Dave Weeks I have learned over the years that when it comes to online marketing as I know it, it's not about what I want in my business.It's really about what people who visit my website want. For awhile ...
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