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If you want create a PR campaign that is effective and consistent, you must learn to market your story to the news media. You must learn to treat reporters as the customers who will either buy or reject your product: raw news.You should apply the tec...
Marketing marketing reporter story media willThose are the words in an advertisement on the television screen when I walked into the living room yesterday. I was doing my usual morningroutine of getting the children up and out of the house so Katherinewould arrive at school on time.Usually the ...
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