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You've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers?Recently I wrote an article explaining how to identify the benefits you offer your cus...
Writing writing benefits features needAre You Asking the Right Questions in Your Copy?by Karon Thackston © 2004http://www.copywritingcourse.comIt’s a common approach to writing copy. You begin by asking questions. Why? To evoke thoughts in your readers' minds, to stir up emot...
Writing writing questions people aboutKiller Ad Copy by: Phil BastenNot everyone is a writer. Good copy writing is a science and can be learned over time. Great copy writing is an art and should problably remain in the hands of those who can craft it well. Words have power.They can ...
Site Promotion site promotion sales writer needTo Outline Or Not To Outline by: Mallory YorkAh, the age-old writer's debateto outline or not to outline? Outlines have proven quite effective for a lot of writers, and many of the famous stories we know and lovesuch as Star Warswere outlin...
Writing writing outline write story theyTeach Me Who You Are by: Timothy Dey, M.D. We all have a privately held belief system that defines who we think we are. This belief system is composed of ideas that we have accumulated over time that we think describe us accurately. These ideas...
Writing writing think believeBring Out the Natural Writer in YouJudy Cullins ©2004 All Rights Reserved.Think you can't write a book that will sell? You aren't a natural writer? In fact, you don't really like to write?Putting a book together can be daunting. B...
Writing writing chapter book write will“I’ve got to prepare a talk tonight. I think I’ll just pop over to the idea store for some fresh concepts.”“I’ll do some work on the novel, then. Could you get me a bag of inspiration while you’re over there? Oh, on second thoughts, why...
Writing writing ideas justWhat Makes One Book Outsell Another?Judy Cullins©2003Wouldn't you rather write a book that sells well than be stuckwith unsold inventory? When you plan ahead with the 10 tipsbelow, you will sell thousands rather than hundreds of yourunique ...
Writing writing book books marketing includeClassic bloopers: In a cocktail lounge in Norway: "Ladies are requested not to have children at the bar."At a Hong Kong dry cleaner: "Drop your trousers here for best results."In a Nairobi restaurant: "Customers who find our waitress rude ought to se...
Writing writing those7 Keys to Writing a Children’s Book that Sells Like Hotcakes by: Caterina Christakos There are seven fundamental reasons that some books succeed and others collect dust on the author’s bookshelf. These seven keys to success as an author are ...
Writing writing characters some