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The call to action is the universal element in a marketing piece. A call to action may appear several times throughout a piece, but the most important call to action is usually positioned near the end of the marketing copy. As the name suggests, it c...
Writing writing action reader marketing piece effectiveYou've probably heard all this before: writing a book is one of the most powerful marketing tools available to coaches, consultants, speakers, and professionals. It can establish or enhance your brand and unique positioning. It can attract a ste...
Writing writing book youaposve success clients love elevate everythingThe wrong thing for you to do is to immediately start writing the speech. Yet that is the strongest impulse you will feel. Fight that urge and instead think about what you want to accomplish. Ask yourself the following important questions and then st...
Writing writing message speech write mightAre you one of the majorities of people that fear speaking in public? Fear of public speaking has reached extraordinary proportions affecting most people scheduled to stand up in front of people to speak. It can be a daunting task to get up in front...
Writing writing people speaking public thingYou've got a great idea for a book and you're raring to go. You're sure it will become a best-seller. You start to fantasize about the great jacket blurbs you're going to get, and whom you will thank in your Oscar acceptance speec...
Writing writing book youaposre fiction donapost wholeThis article explains how to get people to click through to your targeted web page. We define the targeted webpage to be your ‘profit page’ – be it a page of your own or one of your affiliate sales pages – any page that has the potential to e...
Writing writing sales photos cameraThis article may come as a surprise to you. Especially since it is written by a web designer. Let me explain......Rescue Your Web Site from Boring Words and Poor Design. The difference between a successful website design and a site that brings in zer...
Writing writing headlines font readGood Writing by: Tushar Jain Good writing is like sex. Two people are involved – the writer and the reader. Bad sex usually satisfies only one person, most preferably, the writer – the person who leads. Good sex not only satisfies both peopl...
Writing writing reader story truthHow to Catch the Writing Bug by: Stephen Bucaro If you earn income as a writer, or use writing as a marketing tool, you know how difficult it can be at times to write. I started writing for my website and newsletter a few years ago. Sometimes it...
Writing writing article ideas idea write5 Ways to Enhance Your Creativity by: Shery Ma Belle Arrieta-Russ We're born creative. However, this innate characteristic becomes buried as we get older. Our logical left brain usually takes the driver's seat. Here are 5 ways to help ...
Writing writing ideas creative youaposre