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One of the most important facets of good copywriting isknowing the market you’re writing for. You must know whatthis market is looking for and what problems it needs tosolve. Once you know the answers to those two questions youcan write effective p...
Writing writing market customersYou read all kinds of articles telling you which power words and "triggers" to use in your sales copy. These words are assumed to be "magic bullets" that will immediately put your prospects in the mood to buy whatever you're selling. How could a...
Writing writing sales theyHow to Discover your Primary Market by: Judy Cullins Whether you market online or offline, you already know the shot-gun approach to marketing brings few results. You will sell more products and services when you step back and set up a strategy ...
Writing writing person themI hear many writers refute the idea of writing free content. While I agree,in the simplest terms, it is "something for nothing", the benefits of freecontent actually outweigh the down-side of writing for free. Is it reallyfor nothing?The Battle for C...
Writing writing content article work aboutIt’s time to write your next ad or brochure. Maybe some web content. You’ve done all your research, and you’re staring at a blank computer screen. You want to look good in print. You want to put your “best foot forward.” And, of course, yo...
Writing writing people whenHow To Get Noticed By Editors And Publishers: Make Your Strengths Shine by: Shelley Wake To be a successful writer and get noticed, being good often isn’t good enough. You have to shine. You have to have something that puts you above all other...
Writing writing workWhen coming from a high school or college background, we are all taught the basics in writing. Punctuation, paragraphs and grammar are all areas which are religiously communicated to the student. Although these are more than helpful guides, the world...
Writing writing articles whenYou see it all the time; someone, somewhere, is offering something free of charge, you might wonder why! You could wonder for a very long time, because there's no one, single reason people give quality items free of charge, in fact there are sev...
Writing writing product products peopleThe Myths Of Writing: Have You Bought Into These? by: David B. Silva There is an image most people carry of the artist (think Van Gough's self-portrait, the one with his ear bandaged), working in solitude in a barren garret in a dark corne...
Writing writing itapossAs a writer for a multitude of projects from web site content to detailed business plansall the way to press releases and promotional material, I've noticed one majordifference in writing for the Internet versus writing for other channels of com...
Writing writing internet sites