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Kick-Starting Body Copy by: Patrick Quinn Several correspondents to our newsletter, AdBriefing, say that they are having trouble writing body copy for ads. Their problem seems to be the age-old one of how to kick things off – how to make a sta...
Marketing marketing headline benefit promiseI’ve been sitting here for the past couple of hours watching the Atlanta Falcons get massacred by the Kansas City Chiefs. At this point the score is 49-10, which is a country (you fill in the word here) anyway you want to look at it. Seeing as how ...
Self Improvement And Motivation self improvement motivation yard lady frontAttention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page by: Dr. Lynella Grant Stand Out in Ways that Matter to Directory Users A Yellow Page directory presents a difficult challenge for advertisers. All the competitors are packe...
Marketing marketing directory business most11 Steps to "Sticky" Web Site! by: Collette GillianAn attractive and user-friendly Web site is crucial to attracting prospects and holding their interest. Seems obvious, yet poor design and even more poorly written content clutter the Web. The b...
Marketing marketing textFive Ways To Take A Vacation Without Taking A VacationHelaine Iris© 2004Last month Along The Purpose Path was about how to identify and stop the energy drains that leave you feeling exhausted and out of balance. I outlined how energy is one of y...
Self Improvement And Motivation self improvement motivation vacation favorite energyself timeYou Can't Direct The Wind But You Can Adjust The Sails by: Dan Hamilton Dear Friend, Today I would like to provide you with a new perspective and new insights to help you define effective marketing strategies and tactics that will insure t...
Marketing marketing success rules firstPublic Relations Strategies: Announcing News on a Press Tour by: Richard Cunningham Gaining news coverage on a successful press tour requires planning, preparation, and follow up. Under the right circumstances, physically traveling to the media ...
Marketing marketing product press misukanis writer followFind The Courage To Know The TruthHelaine Iris© 2004“Making the decision to have a childit's momentous. It is to decide forever to have your heart go walking around outside your body.” Elizabeth StoneMy daughter amazes me. She’s just ...
Self Improvement And Motivation self improvement motivation truth daughter feelingsThinking about thinking about your New Year’s resolutions? It’s always in the back of our minds as we wend our way through the holiday merriment and another year comes to a close. If you’re thinking, “@^&#, the same thing will be No. 1 as was...
Self Improvement And Motivation self improvement motivation coach coaching year time listBeware when buying anything from Argos stores this christmas you might get more than you bargined for! Whilst on our family holiday in Cornwall, July 2002, my wife purchased a digital camera from Argos StorePenzance and was given the wrong item by sa...
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