6,217 articles related to "marketing"

How to Successfully Promote your Business to an International Audience

How to Successfully Promote your Business to an International Audience by: Marie-Claire Ross Breaking into the international marketplace can catapult a company into increased profitability and growth more rapidly than when selling to a domestic ...

Marketing  marketing video corporate brochures they
Sales Coaching... Fact or Fiction?

Sales Coaching... Fact or Fiction? by: Paul Shearstone The old adage in selling has always been, “Find out what they want, then, give it to them.” The fundamentals of selling are clearly that elemental. The application thereof, however, cont...

Marketing  marketing sales selling companies coaches coaching training investment
Online shopping – an emotional experience

This short essay explores the history of online shopping from the author’s perspective. The essay concludes with a list of e-commerce features that should meet the needs of emotional shoppers.A few years ago, someone prophesised that workplace off...

Marketing  marketing shopping online shops less
Plays Well With Others to Become an Instant Author

You wrote a tips booklet. Maybe more than one. Oh wait, are you one of the people who is still thinking about doing one? Not to worry. Wait ‘til you see how easy this gets. What would you and your colleagues think of jointly creating a tips booklet...

Marketing  marketing booklet group tips author they
Does Your Brochure Pass the Test – Or Is It Headed for the Trash

The decision on whether or not someone will read your brochure is usually decided in the first 5 seconds they look at it. What kind of message are you communicating in that five seconds? Will you make a favorable impression with your prospect? Will y...

Marketing  marketing brochure printing part offset
Picket marketing

Gerald F Kein was a hypnotist. His office was located on the second floor of a building located on a heavily traveled highway at Fort Lauderdale. He was a good hypnotist. But he wasn’t well known. He wanted to change that.This is what he did: He pa...

Marketing  marketing people building picket signs stations started
Using Web Resources to backup your Trade Show Marketing efforts During the Show

< d>Websites and Trade Shows, part 2Using Your Web Resources to backup your Trade Show Marketing efforts During the Show< d>< r>< able>The question is "How can I use my website to support and enhance my presentation at the show?" Two things come im...

Marketing  marketing show special prospects they
The Me Brand

The “Me” BrandWe were taught all through the 80s and 90s to say, “We” and “Us” before “I”. It was all about giving credit to your peers before yourself. But how were we supposed to stand out above and beyond the rest? You didn’t, an...

Marketing  marketing positioning brand branding
Get Maximum Impact from News Coverage

The whole point of PR Rainmaking is to use the news media to attract new clients and customers. So doesn’t it make sense to get the most out of the publicity that you generate?Here are seven ways to do just that:1. Focus on the print media: Yes, it...

Marketing  marketing clips company articles them
Marketing Miracle Phrases

"...A powerful agent is the right word..."Mark TwainAnd what true words those are! Your marketing efforts have the ability to succeed or to fail based on the words you choose to represent your products, services, and yourself in your ads.You have the...

Marketing  marketing phrases words written which