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Writing Suitable Copy for the Press by: Carolyn Moncel Summer is finally here and school is out, but learning for the rest of us continues. Whether you're a seasoned PR professional working for a top agency, a novice just beginning a career...
Marketing marketing press writing release public relations company like5 Keys To A Successful Ezine by: Al Martinovic There are 5 basic keys you need for your ezine to be successful and here they are though not necessarily in this order. 1- Hosting You need good reliable hosting for your website. You don't w...
Marketing marketing ezine subscribers thereour Ezine Being Zapped? by: Michael Southon About a year ago I wrote an article titled 'Winning The War On Sp^m'. Unfortunately, the war on sp^m is not being won at all. In fact, the problem is now so serious that sp^am is shaping up ...
Marketing marketing filters newsletter words avoids Release, An Alternative For Paid Advertisement. Step 1 by: Emma okafor What's a press release? This is generally a one page story about your business, your product/service or an event happening related to your business that is about to, o...
Marketing marketing story release headline press aboutHappy Jar by: David Leonhardt a.k.a. The Happy Guy I just delivered a free speech. I am a great believer in free speech, but an even greater believer in paid speech. However, there are good reasons why someone like me would deliver free speeches...
Marketing marketing happy little dreaded freePublic relations is all about credibility andtrustworthiness. If you don't practice PR, then you arelikely to be incredible.Some of the elements of a PR program include research, media relations, publicity, special events, employee relations, cl...
Marketing marketing relations people publicity media mouth wordI don't know if you remember the television show "Wings" ornot. It was a cute comedy show whose reruns are now beingshown on the Nick at Nite Network about two brothers who rana small plane service on the island of Nantucket.Anyway, the other ni...
Marketing marketing business send thinking theyThere are few better ways to attract new clients and customers than by becoming known as an expert in your field. And the fastest way to establish your expertise is by writing op-eds for newspapers, magazines, trades and the Web.An “op-ed” gets i...
Marketing marketing issue statement expert problem1. Have your prospects imagine they are gettingsomething in return for their money. Try testing thephrase "invest in our product " instead of "purchaseour product" or "buy our product". People associatethe word "invest" as getting a return for their ...
Marketing marketing product prospects imagine questions answerUse Joint Ventures to Grow your BusinessCopyright 2002 lessworkmoremoney.com By Armand MelansonSo let's talk about "joint venturing". The term sounds daunting like it is reserved to people who are already at the top, but that isn't at all t...
Marketing marketing customers joint them