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At the core of PR Rainmaking is the question: "What makes a story newsworthy?" If we cannot answer this question, then we have nothing to guide us in the selection of story ideas.At first, the concept of "newsworthiness" may appear both abstract and ...
Marketing marketing story patterns public news mediaLet’s say your company is opening a new widget plant. Immediately, you have change, which is one of the four basic elements of news.But change is also the most common of these four elements, and thus the weakest. You should search for other element...
Marketing marketing elements company change story newsWant to Keep Your Customers? Sign Them Up!Service Contracts Offer Low Cost Method to Retain ClientsWith loyalty programs and other customer retention initiatives popping up everywhere these days, many small business owners ask themselves the question...
Marketing marketing business service small contract clientWhat is it (I can't wait for the suspense a moment longer)? WRITE ARTICLES - for ezines (or online newsletters) and article announcement lists.WHY DO THAT? WHAT ARE THE BENEFITS TO ME ("WIIFM")?If it is well-written and most importantly, helpful...
Marketing marketing writing article articles craigThe answer is: no one knows. Many self-styled "gurus" and "pundits" -authors of voluminous tomes they sell to the gullible - pretend to know.But their "expertise" is an admixture of guesswork, superstitions,anecdotal "evidence" and hearsay. The sad t...
Marketing marketing content paid people consumerAs of this writing, I've spent almost four years online, andin that time I've filled out hundreds of online forms atcountless business and consumer websites. Maybe it was toregister for access to the site, to make a purchase, or justto get ...
Marketing marketing online birthday someDo you ever wake up in the morning and feel like biting the heads off nails? My dad got up every morning with a big smile and some encouraging words. This was every day, seven days a week, fifty two weeks a year.One morning I asked him how he could p...
Marketing marketing morning think someHere's another real world example of how some folks market their MLM business AND products/services:Our area has an event called a "Homearama" annually every fall. For this event select builders in the area construct a number of houses at a pre...
Marketing marketing area event products homesThey want your talent, your network and most of all, they want your marketing capabilities. Fraud. It's the crime of the times, so what does that have to do with you?The United States continues to be plagued as the investment fraud capital of th...
Marketing marketing thoseHey Chicken Little......The Sky Ain't Fall'inby Jim Schultecopyright (c) 2003When Chicken Little was running around telling everyonethe sky was falling, many people believed him. In theend however, we all knew the sky was in fact, not ablet...
Marketing marketing chicken little laws