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Public Relations Strategies: Announcing News on a Press Tour by: Richard Cunningham Gaining news coverage on a successful press tour requires planning, preparation, and follow up. Under the right circumstances, physically traveling to the media ...
Marketing marketing product press misukanis writer followDon’t Let Legitimate Email Marketing Campaigns Suffer A Junk Mail Fate by: Richard Cunningham Volume-based filtering may be pre-sorting your marketing messages to the bulk folder or worse. You’ve got a great product, fantastic customer servi...
Marketing marketing email service volume send basedDo you understand pay-per-click marketing? According to a recent survey by the European Tour Operator's Association (ETOA) Search Engine Optimisation and Internet Marketing generally was the biggest challenge to its members. For hotels and guest...
Marketing marketing month hotels guestsIt is hard to get people to click on your banner ad at the best of times but these ideas might just get you more clickers.By nature people are curious to say the least so a little bit of reverse psychology might just help.“Don’t click here if yo...
Marketing marketing people banner willAccessibility: Is your website causing you to loose potential clients?With millions of people going online everyday the potential for your business is almost unimaginable! However, the great challenge is creating an environment that is positive, effe...
Marketing marketing people content potential accessibility colorWhat is it (I can't wait for the suspense a moment longer)? WRITE ARTICLES - for ezines (or online newsletters) and article announcement lists.WHY DO THAT? WHAT ARE THE BENEFITS TO ME ("WIIFM")?If it is well-written and most importantly, helpful...
Marketing marketing writing article articles craigThere are people who have found ways to market withintegrity and have lots of fun, too. If this describes you,then skip this article! Other people would rather be doinganything else - even getting a tooth pulled (well almost) -instead of marketing. I...
Marketing marketing market business ways time planIf you understand how positive news stories can contribute to positive business performance, then you should know that the summer period offers you a unique media relations opportunity to increase your coverage and "free ink." Here's what you ne...
Marketing marketing news story summer media storiesPerformance and motivation are like chocolate & peanut butter; the combination is better than either one alone. Motivation feeds successful sales performance, which in turn generates increased motivation, which encourages performance, and so goes the...
Marketing marketing sales selling performance motivationIn today's varied, specialized and competitive marketplace, you may often feel like a face in a crowd, trying to stand out and be noticed. What can you do to get people to notice you and remember you. The answer is simple, notice and remember th...
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