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Spike TV – Know Your Audience by: Nick Smith What do Klingons, giant rubber bands, and monster trucks all have in common? They hold the fascination of every male on the planet - and they make frequent appearances on Spike TV. Spike TV, which t...
Marketing marketing spike customers audienceMarketing vs Selling - Why There's A Difference by: Candye Hinton Marketing is something that we do to let people know what products we have to offer. Selling is something that we do to show people that the products we have to offer are of...
Marketing marketing product sellingResponse rates to Yellow Page advertising are decliningThere's no getting around it, traditional Yellow Pages arein trouble. Fewer people use them every year. Even the best-pulling ad in the section isn't getting the number ofcallers or sal...
Marketing marketing yellow directory search customers yearAdvertising needn't be expensive, and for those in the know;advertising can also be free. But occasionally your 'free' adscan get lost in the e-zine jungle. And, unfortunately, manypeople misuse their free ads. By 'misuse' I ...
Marketing marketing product prospect sameDear Mr. D,Do you think banner ads are a waste oftime? Some of my friends tell me that Iam wasting my time by using bannersand I would like to know what you think.Just one more thing. I have found a sitewhere I can make my own banners forfree, but th...
Marketing marketing banners animated banner timeAhhh! The never-ending battle. I'm sure you've heard both statements made with passion. Those that believe you must walk your customer through each and every benefit preach, "Long copy sells better!" Proponents of this copywriting method sa...
Marketing marketing people response longRecently I sat on a plane from Phoenix to Austin. I decided tokill some of the two hour flight by flipping through the onlinemagazines and catalog. You've seen them. They are always stuffedin the pocket right before your knees. But what you may ...
Marketing marketing headline read fullOftentimes, when the words "public" and "relations" are throwntogether in a sentence, a light bulb goes off in the headshining, "Advertising". However, using advertising and publicrelations as synonyms is a long shot. So what's the bigdifference...
Marketing marketing public relations business goingEvangelicals Frustrated by Bush by: Bob KingFrom an article by Ralph Z. HallowTHE WASHINGTON TIMES"I'm not blaming the president, but religious conservatives have been doing politics for 25 years and, on every front, are worse off on things...
Marketing marketing jesus theyVisibility Equates to Higher Profits by: Kathleen GageOne of the greatest challenges businesses face is how to market cost effectively while gaining a good return on investment (ROI). Regardless of what industry you are in, the size of your orga...
Marketing marketing business vision organization important