6,217 articles related to "marketing"

Spike TV – Know Your Audience

Spike TV – Know Your Audience by: Nick Smith What do Klingons, giant rubber bands, and monster trucks all have in common? They hold the fascination of every male on the planet - and they make frequent appearances on Spike TV. Spike TV, which t...

Marketing  marketing spike customers audience
Marketing vs Selling - Why There's A Difference

Marketing vs Selling - Why There's A Difference by: Candye Hinton Marketing is something that we do to let people know what products we have to offer. Selling is something that we do to show people that the products we have to offer are of...

Marketing  marketing product selling
Yellow Page Advertisers Your Calls are Going to Decrease -Here's the Remedy

Response rates to Yellow Page advertising are decliningThere's no getting around it, traditional Yellow Pages arein trouble. Fewer people use them every year. Even the best-pulling ad in the section isn't getting the number ofcallers or sal...

Marketing  marketing yellow directory search customers year
Make Your Free Ads Work For You!

Advertising needn't be expensive, and for those in the know;advertising can also be free. But occasionally your 'free' adscan get lost in the e-zine jungle. And, unfortunately, manypeople misuse their free ads. By 'misuse' I ...

Marketing  marketing product prospect same
Ask Mr. D - Banner Ads

Dear Mr. D,Do you think banner ads are a waste oftime? Some of my friends tell me that Iam wasting my time by using bannersand I would like to know what you think.Just one more thing. I have found a sitewhere I can make my own banners forfree, but th...

Marketing  marketing banners animated banner time
Long Copy Works Better - Or Is It Short Copy

Ahhh! The never-ending battle. I'm sure you've heard both statements made with passion. Those that believe you must walk your customer through each and every benefit preach, "Long copy sells better!" Proponents of this copywriting method sa...

Marketing  marketing people response long
Ego-less Selling The Greatest Advertising Secret Ever Revealed!

Recently I sat on a plane from Phoenix to Austin. I decided tokill some of the two hour flight by flipping through the onlinemagazines and catalog. You've seen them. They are always stuffedin the pocket right before your knees. But what you may ...

Marketing  marketing headline read full
Advertising Versus Public Relations

Oftentimes, when the words "public" and "relations" are throwntogether in a sentence, a light bulb goes off in the headshining, "Advertising". However, using advertising and publicrelations as synonyms is a long shot. So what's the bigdifference...

Marketing  marketing public relations business going
Evangelicals Frustrated by Bush

Evangelicals Frustrated by Bush by: Bob KingFrom an article by Ralph Z. HallowTHE WASHINGTON TIMES"I'm not blaming the president, but religious conservatives have been doing politics for 25 years and, on every front, are worse off on things...

Marketing  marketing jesus they
Visibility Equates to Higher Profits

Visibility Equates to Higher Profits by: Kathleen GageOne of the greatest challenges businesses face is how to market cost effectively while gaining a good return on investment (ROI). Regardless of what industry you are in, the size of your orga...

Marketing  marketing business vision organization important