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One challenge the ezine publisher faces is the creation of good content. Every issue must contain something of interest, something useful to the reader. Here are ten tips which will help you choose the right article to feature in your ezine weekly. 1...
Marketing marketing articles article ezine contentThat's Not Spam, That's My Newsletter!By Jessica AlbonCopyright 2003, The Write ExposureFor those of us who receive way too many unsolicited emails, Spam filters are a blessing. Switch to the publisher's side of the desk, though, and S...
Marketing marketing spam filters email newsletter send willPersonalization has quickly gone from being the hottest new "must-have" for e-content to the most misunderstood and misused e-accessory. Some e-zine writers are particularly guilty of crossing the line between good touch - bad touch. I've notice...
Marketing marketing personalization zine speakIf you want to grow your company's revenue, the most critical thing to get straight in your mind is that there are in fact only three ways to grow revenue - you can get more new customers, you can increase the value of your average sale, and yo...
Marketing marketing customer offering customers serviceCall centres are a land of missed opportunities. Every call whether inbound or outbound is an opportunity to make a sale or to build a pipeline for a future sale. At the very least there is scope for selling a bigger quantity (selling up) or to sell ...
Marketing marketing customer needs wants questionsI read an article recently where a direct mail companyplaced an ad offering a crisp $100 bill to anyone that wouldrespond to their offer. But in the ad they said nothing morethan “fill out the form below and return it for your FREE$100 bill.”The ...
Marketing marketing product credibilityIn one sense or another, we are all sales people. We sellproducts, we sell ideas, and we sell our skills and time. While most of us understand the basic concepts required tomake a sale, people who carry the title "Sales Professional"have additional r...
Marketing marketing business people customers listen support networkThe telephone is probably the most personal and powerful sellingtool ever invented. You can reach almost anyone anywhere in theworld in a matter of seconds. You can be helpful, personable,and immediately respond to questions, concerns, and needs.It i...
Marketing marketing time conversation keepYou certainly know by now that the term "viral marketing" is not just another dot-com cliche. Quite the contrary, it describes the incredible, unmatched power of the Web to promote your business by marrying email to the traditional concept of "word-o...
Marketing marketing button linkWhat Can AutoResponders Do That Will Save Me Hundreds Of Hours?by James Mannhttp://www.inetstrategiesinc.com/First let me say there is absolutely nothing wrong with responding to your email manually. I personally respond to many emails each day with ...
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