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Engage Your Customer – Write About Benefits by: Glenn MurrayThink quick. In 10 seconds, can you list the 5 key benefits you offer your customers?I bet you said “Yes”. But are you sure you listed benefits? If you’ll bear with me for anoth...
Marketing marketing benefits customer customers knowMaking Direct Mail Work for Small Businesses by: Sky Maya If you own a small business, then you know the value of affordable and effective marketing. Unfortunately, many traditional and online advertising methods are becoming quite expensive. Th...
Marketing marketing postcard mail reader advertising businessourcing your Web Marketing by: Philippa Gamse The online world is still very new, and constantly evolving. You may be thinking about outsourcing your Web promotion to an expert who is immersed in this world as their fulltime occupation, rather t...
Marketing marketing consultant siteEveryone knows how to use the basic features offered by Google, but few make use of its advanced capabilities. Understanding what you can do with Google can shave hours off of your research time, especially when it comes to web site promotion.In this...
Marketing marketing google search option pageWe all know the value of writing articles for promoting your website or online store. However, writing articles to promote your old-fashioned, traditional brick and mortar business has been around forever. Contact your local newspapers, and chances a...
Marketing marketing column writing makeAlways give a reason for the sale; this is for credibility.1. If you have old inventory, give a closeout sale.2. Return sales. Sometimes called a scratch-and-dent sale. Offer any less than perfect inventory at a special discount. Always mention the c...
Marketing marketing offer sale price product giveSo... how have you been building your brand lately?Now, I'm writing this in my best Barry White voice... "How's your Brand Lo-o-o-o-o-ve, baby?"It may sound obvious, but increase Brand Love by branding better.Branding your business better ...
Marketing marketing love brand goodI often suggest public speaking as a powerful way to show prospective clients what you can do. Many professionals and consultants have built successful practices by giving free presentations to associations, businesses, and educational institutions. ...
Marketing marketing seminar business people clientsWhy there are no "secrets" to Success.One of the most popular phrases online is "the secrets to success" Actually, I am getting sick and tired of hearing it and hope it goes the way of the word "guru/s), which seems to be dwindling, daily. There sure...
Marketing marketing secret successful success peopleFind Your “Happy Place” For New Year's Success!By Hans KleinYou may call me crazy. but it's true.When I recently saw one of my favorite movies, “Happy Gilmore” staring Adam Sandler, I realized that this movie has an extremely import...
Marketing marketing happy success make