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WHAT IS MOST IMPORTANT – COPY OR PIC?When, some little time ago now, I first descended upon the advertising scene, we were a good deal more concerned than most people seem to be today about the nature of the business we found ourselves in. We were ...
Marketing marketing advertising might7 Ways Email Can End Your Business Relationships Before They Start by: Dina Giolitto Too often, people forget they're anonymous in the internet world. Your friends and colleagues might know you as being a tireless worker, a great friend and...
Marketing marketing email send people donapost tacticWhat is Pay-Per-Click? by: F. Terrence Markle Pay-per-click (PPC) advertising is when an advertiser pays for each qualified click that sends a search engine user (i.e., visitor) to the advertiser’s web page. PPC requires the advertiser to bid ...
Marketing marketing search engine results keyword advertisingThere are two big misconceptions that a fair amount of businessprofessionals hold about the media and their attitude towardsthose in the public relations field.The first misconception is that the media despises anyone inpublic relations. Some people ...
Marketing marketing media relations public materialThe Anatomy of Hype by: Marcia Yudkin On a copywriting board I frequent, someone expressed bafflement that several respected marketers criticized the tone of a sales page he wrote. "Why did they apologize to their subscribers while linking to my...
Marketing marketing hype toneSearch Engine Keywords - What Do People Search For? by: Bryan Brandenburg Do you ever wonder how people search for things on the Internet? What if you knew exactly what words they typed when using a search engine? If you're marketing a prod...
Marketing marketing search overture business tool internet popularIf not, then you should be. They are much more effective than traditional online classifieds mainly because they are more targeted. How many ezines do you think are out there in internet world?I really do not know. But it has got to be tens of thousa...
Marketing marketing ezine subscribers subscriber featureThe great aim of education is not knowledge but action. Herbert SpencerContrary to the belief of millions of web site owners,copywriting is not just a bunch of "hype" words pushedtogether to make a sale. Your advertising approach mustcreate a lasting...
Marketing marketing reader advertising mustFern Reiss’s PublishingGame.com: Achieve Media Attention for Your Business by: Fern Reiss Do you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?) In the past six months, I’ve been quo...
Marketing marketing expertizing national business press5 reasons why participating in forums can benefit your business? by: Rebecca Gilbert Did you know that by simply participating in various forums and posting your various views and ideas, can potentially bring new growth and life to your online b...
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