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I am sick and tired of marketing geeks touting the beauty of branding, brand building and just spouting branding in any context, especially when the term is used with "internet" or "web" or "digital!"You can't have a conversation today for more ...
Marketing marketing branding campaign brandTimes Square is a marketeer's ego wall. With more billboards than there is coffee at an AA meeting, Times Square is the Internet's ground zero for spray-and-pray marketing. Definition of spray and pray: (1) in near panic, spray fresh VC fun...
Marketing marketing mail people gift campaign theyIf you’ve spent anytime online browsing through salespages, then you know the familiar face of thetestimonial. But how the heck do online marketers getpeople to scream praises for their product? I’m aboutto let you in on the secret.But first, I w...
Marketing marketing sales testimonials testimonialThree steps to your Personal Transformation:1)Awareness and Perception2)Law of Cause and Effect3)Law of AccumulationThese categories are what you need to understand in order to be in total control of your being!Most go through life never reaching the...
Marketing marketing people aroundYou can learn many things you didn't know about your business by getting valuable feedback from your customers. Your customers may buy your main product just to get the free gifts. Your visitors may think it's to hard to navigate through yo...
Marketing marketing customers mail customer couldA few weeks ago I was onsite at a company that had hired meto train their sales team on how to stop using traditional sellingand start using the Unlock The Game™ sales approach.After one coaching session, one member of the sales team cameup to me a...
Marketing marketing prospects solution sales problemsIt doesn't matter whether or not you have your ownproduct to sell...despite all the opinions to thecontrary. Me and a whole mess of others have mademoney promoting other peoples' products.Sales people are among the highest paid people inthe...
Marketing marketing confidence product sale serviceI would like to discuss some of the positives andnegatives of sales and how they relate to relationshipbuilding. I would also like explain how you can goabout starting to build a solid vendor-clientrelationship, and what pitfalls to avoid in theproce...
Marketing marketing prospect theyself relationship hardIf you've spent any time online trying to promote your website or business, you must have very likely realised that one of the most effective ways to generate tons of free targetted web traffic on a long term basis is to write your own informati...
Marketing marketing article links sites otherDid you know that your web site is now covered with "Smart Tag" links that can whisk your hard earned visitors away to your competitors web site?This is the same thing as stealing your visitors because you happen to make use of a keyword or phrase th...
Marketing marketing links smart other