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The Working Case Study by: Christine TaylorNext to white papers, case studies are the most popular tool in the technical marketer's toolkit The ubiquitous case study can range from a 3- paragraph online snippet to a full-blown magazine art...
Marketing marketing customer project case mostUse Product Research to Position Yourself as the Expert by: Charlie Cook You have an idea for a new product or service, want to get feedback from prospects and position your firm as the experts. How do you do this when you haven’t ever provide...
Marketing marketing service prospects questions themDirect Mail Marketing Now As Easy As Email by: Michael Lemm Is the United States Postal Service (USPS) a marketing innovator? As it turns out, the kind folks in the blue shorts are in fact making it easy for even the smallest business to duke ...
Marketing marketing document business priceYour News Release For Maximum Publicity by: David Leonhardt "Cindy, where's that story? I need it yesterday!" "Coming right up, boss. I'll have it to you soon," Cindy shouted back. "Yesterday isn't soon enough!" Cindy clicked on h...
Marketing marketing news release time media thereWhat Does Your Telephone Say About You When You Are Away?Your Small Business Image can be Shattered by Your Phoneby BIG Mike McDanielBusiness to Business relationships come to expect a certain level of professionalism, from the first telephone call t...
Marketing marketing business machine phone companyPractically every webmaster I come across could easilyincrease his web sales. Some could generate ten timesthe sales with only a few hours work. Yet, most seemoblivious to what they need to do to make this happen.They just plod along without implemen...
Marketing marketing product copywritingBounty, Folgers, Head & Shoulders, Nescafe, Dancow, Maggi, Marlboro, Winston; what do these brands have in common? What about Sony, Philips, Kraft, Coca-cola? While the first list can be grouped into 3 manufacturers - Procter & Gamble, Nestle, and Ph...
Marketing marketing brand brands company under5 Powerful Keys To online Advertising SuccessCopyright [C] 2002 Shahnaz Rauf, snzeport.com 1. Develop Trust – Think about it... you don’t justbuy, you buy from specific shops. If some daysthose shops... Your shops are closed for somereason, you w...
Marketing marketing advertising term powerArticle Use GuidelinesUse in opt-in publications, or on Web sites, but please includethe resource box. Please send me a copy, if possible. Many thanks.Summary: Your marketing supports your business. Stop marketing,and your business bleeds to death. i...
Marketing marketing business image writing brainWebsites come in all shapes and sizes. There are some geared toward children, and some for caring for your pets. In between there are sites for every conceivable interest, hobby, and business opportunity. The choices are unbelievable, but there is a ...
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