6,217 articles related to "marketing"

Increase your direct mail response rates with freebies.

Although it may seem counterintuitive, giving something away at no charge can lower your cost per lead. That’s because offering a freebie usually increases your response rate.Here’s an example of what I mean.Your cost per lead is the money you mu...

Marketing  marketing cost lead freebie response increases rate
Top Ten Tips for Writing a Professional Overview or Biography

A professional biography or overview, showcasing your background, experience and expertise, is a necessity for every business owner. This often overlooked marketing tool is an excellent way to introduce you and your business to potential clients and ...

Marketing  marketing professional biography business include
Marketing to the Affluent - with Wine

With its association to an affluent, sophisticated lifestyle, wine can make a good accompaniment when marketing to an affluent audience. However, I am not talking here about ordering expensive wine at a client dinner. Wine can be used more creatively...

Marketing  marketing wine audience affluent buyside holmes magazine
Marketing Your Business to Past and Current Customers

It has been repeatedly said that building customer relationships is integral to business. If you want to maintain a good and profitable business, draw in lots of customers. This does not mean though that you simply need to get new customers all the...

Marketing  marketing customers time business translate bigger
Don't Be A Reciprocal Linking Turkey!

Don't Be A Reciprocal Linking Turkey! by: Mike Banks Valentine I had an email exchange with an SEO client today after his webmaster called him pushing reciprocal linking software (when all this web designer was after was to generate some ex...

Marketing  marketing linking reciprocal software links release press
Recent research predicts that the online ad market will decline by 25% in 2001

In 2001, net advertising is a buyer's market.Everyone has seen the media spotlight focused on the bigdot-coms who, dependent on ad revenues, have either goneout of business or been forced to cut back.Unfortunately, it's the same story for s...

Marketing  marketing space revenues business
Share Ad Expenses to Boost Profits

e Ad Expenses to Boost Profits by: Will Dylan The challenges of the small business owner are well documented. They must battle for market share against larger competitors, run all aspects of their business, and even pay higher rates for advertis...

Marketing  marketing business small andy advertising space larry
Relationship selling through usenet newsgroups

90,000 newsgroups on usenet offer something to everyone. Use relationship selling to promote your web site and business. Get noticed on the internet for free. News groups, or usenet, is the internet equivalent of a bulletin board. It was also one of ...

Marketing  marketing groups usenet newsgroups news internet
Woo the Buyer's Limbic Mind or All Your Sales Efforts are Wasted

If you've driven yourself crazy trying to figure out why somany customers get away, relax. You can't figure it outbecause... It's not logical. The impulse that makes peoplebuy from one business instead of another is no more logicalthan...

Marketing  marketing limbic mind business system logical
The Secret Of Hitting People’s Buying Trigger!

It’s a fact: You’ll never make any real money onlineunless you know how to pull someone’s buying trigger.Sure, you may be a whiz at bringing people to yoursite. Maybe you’re looking at 800 a day. But with thatkind of traffic, I pull in $864 d...

Marketing  marketing money trigger youve