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© 2005 by Bruce CarlsonMaster copywriter and marketer Dan Kennedy, in his highlypopular and successful copywriting seminars, likes to tellhis students that "sometimes good enough is good enough"when it comes to a piece of sales copy.What does Da...
Writing writing swipe salesWhat makes a creative person a creative writerno, this is not a trick question. The answers are: they possess those creative ideas and they write them down, then they expand and stretch their concepts and imagination so that they can come up with sho...
Writing writing creative concepts imaginativeI found myself sitting in the HR department of one of the most famous companies in America. My ice queen soon to be boss wanted me and I knew it. After all, I had graduated from a pseudo impressive university and I looked really good in my Ann Klein ...
Writing writing family corporate spirit teams really impressiveIs your book introduction designed to seal the sale? Probably not; many open a book to read, see an introduction, yawn, think boring and turn the page. Why, because authors, including myself, have treated the introduction as only a 'why I wrote ...
Writing writing book introduction benefits include hookBrevity. Saying what needs to be said in the least number of words; it's a challenge for most of us, including many professional writers and speakers. Mark Twain famously noted that if he'd had more time, he'd have written a shorter le...
Writing writing question questions concise kind askingYour writing skills may be superb, but what if your readers can't understand your text? Technically, your readers may have problems with your document's "readability," but what truly counts is the document's "understandability." Most a...
Writing writing readability formulas flesch level determineThe most popular ebook formats used on the Internet are the Portable Document Format, better known as PDF, and the Hypertext Markup Language, better known as HTML.Although both formats are highly popular, you must look at the entire picture prior to ...
Writing writing document acrobat format documents easilyWhat Is A Filler?Open any magazine, newspaper or webpage, and most likely you will come across a filler. A filler is a short item used to fill a space in a publication (or to fill time on the radio or televisionkeep in mind that a writer writes these...
Writing writing fillers short needs filler words magazineWestern Cowboy by: Tom Strayhorn In the State of Texas the Western Cowboy can be found home on the range. But can you really find a true western cowboy in the state of Texas? At one time you could find real cowboys in Texas but that time was ove...
Writing writing land range cowboy cattle western stillOver the years, I have had many types of students in my copywriting courses. Some were there because they wanted to be professional copywriters, and were looking to get the skills they needed help them begin their new careers. But many many others w...
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