338 articles on "audience"

Do You Have an Exclusive Market Segment?

Do You Have an Exclusive Market Segment? by: Robert A. Kelly You do if you’re a business, non-profit or association manager with important external stakeholders whose behaviors affect your department, division or subsidiary the most. In your ...

Business And Finance  business finance perception behaviors audience
Public Relations' 8 Fix Factors

Public Relations' 8 Fix Factors by: Robert A. KellyI say to business, non-profit and association managers, a key part of your job description is – or should be – do everything you can to help your organization’s public relations effor...

Business And Finance  business finance perception audience factor public message relations
The Ultimate PR "Scam"

The Ultimate PR "Scam" by: Robert A. Kelly It happens to business, non-profit and association managers when their public relations budget fails to deliver the crucial external audience behaviors they need to achieve their department, division or...

Business And Finance  business finance audience behaviors perception members
How to Be a Good Audience

“It’s very disrespectful and distracting,” wrote Julie, “when others talk and laugh at a presentation, come in late and leave without attempting to be unobtrusive, interruptwith unrelated comments, etc. Can you address how to handle people wh...

Self Improvement And Motivation  self improvement motivation speaker presentation audience dress
Managers, Which PR Is Right For You?

Managers, Which PR Is Right For You? by: Robert A. Kelly An effort built around a string of print and broadcast exposures? Or, a public relations initiative that delivers results far beyond simple publicity tactics. Namely, real behavior change ...

Business And Finance  business finance perception public relations audience people
A Well-Oiled Strategy Machine

A Well-Oiled Strategy Machine by: Robert A. Kelly Yes, that’s what public relations really is when it tracks important external audience perceptions and follow on behaviors. And again when it does something about those perceptions and behavior...

Business And Finance  business finance audience behaviors them
Not Getting the PR Results You Want

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 975 including guidelines and resource box. Robert A. Kelly © 2003...

Business And Finance  business finance perception relations public audience target
How to Sell Your E-book - or other information product - Through Quickie Seminars

I've been selling my own self-published information products (mainly e-books) online for the past 3 years. Is it profitable? Definitely. But as any seasoned information marketer will vouch, it takes time to build up your name recognition online....

Writing  writing seminar quickie audience
Managers and PR: One Thing Is Clear

Managers and PR: One Thing Is Clear by: Robert A. Kelly As a business, non-profit or association manager, you have a clear choice when you set up your public relations. Arrange your resources to generate a variety of product and service plugs on...

Business And Finance  business finance perception public audience relations
Streaming Radio Archives

The model of radio has been working and profitable for years. The only difference between WABC radio and YourDomain.com is they have an audience (akin to web traffic) and they are pros at producing audience attracting audio content that they broadcas...

Marketing  marketing radio internet audio content audience they