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Focus on Your Target Audience! by: Robin NoblesSearch engine optimizers often forget who our true audience really is. We get so wrapped up in trying to please the search engines that we forget to focus on our target audience: our users. What we&...
Marketing marketing audience focus targetBeetle Bailey and Presentation Skills by: Larry Tracy In March 2002, the comic strip Beetle Bailey contained a valuable lesson for business presenters. As General Halftrack walked into his office, his secretary asked: "How was Lt. Fuzz's pr...
Marketing marketing audience presentation pointPlease feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 1100 including guidelines and resource box. Robert A. Kelly © 200...
Business And Finance business finance perception audience public whenManagers: Get Real, Please! by: Robert A. KellyPersonnel mentions in the newspaper and product plugs on radio hardly qualify as an adequate return on your public relations dollar, and you probably know it! Especially unfortunate when your PR bud...
Family family perception audienceMost products and services are geared to a specific group of customers. Right now I could use a chain saw, but I doubt anyone else in my neighborhood is in the market for one.There are some products and services that are used by everyone. Today I got...
Marketing marketing product audience mass marketManagers: Can We Agree on This? by: Robert A. KellyYour public relations effort really should involve more than press releases, brochures and special events if you are to get your PR money’s worth. In particular, you should be pursuing those t...
Business And Finance business finance perception audience whenby Karon Thackston © 2003http://www.copywritingcourse.comIt still amazes me. When I write copy for a company, I always ask about their target audience. I have to know who I’m writing to in order to create a message that will bring a response. ...
Marketing marketing target audience people knowDo You Really Need PR? by: Robert A. Kelly The right kind of PR, that is, the kind that puts you in charge of the care and feeding of a lot of people who play a major role in just how successful a manager you’re going to be? As that manager, ...
Business And Finance business finance public relations audience aboutPlease feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word count is 825 including guidelines and resource box. Robert A. Kelly © ...
Business And Finance business finance audience public thoseMany years of experience public speaking, most recently for the Royal Caribbean and Costa cruise lines, and listening to a host of other accomplished speakers, have taught me how to handle a lot of curve balls. Here are some public speaking tips from...
Marketing marketing audience solution someone