338 articles on "audience"

How Managers Hit PR Paydirt

How Managers Hit PR Paydirt by: Robert A. Kelly As a business, non-profit or association manager, you’ll know it’s PR paydirt when you’re able to persuade your key external stakeholders to your way of thinking, then move them to take actio...

Business And Finance  business finance public relations people audience
PR: Room at the Bottom?

PR: Room at the Bottom? by: Robert A. Kelly When special events and communications tactics rule the PR roost instead of a workable plan designed to manage external audience behaviors that impact your organization the most, that’s where public ...

Business And Finance  business finance relations public audience members
Use Every Weapon You Have

Use Every Weapon You Have by: Robert A. Kelly One of the strongest weapons available allows business, non-profit and association managers to begin changing the behaviors of their key external audiences in ways that lead directly to achieving the...

Business And Finance  business finance members audience people relations
Being John DocReader

You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated.Being John BookReaderby Michael KnowlesWhen was the last time that y...

Writing  writing audience image
Public Relations Mixup?

Public Relations Mixup? by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 885 including guideli...

Business And Finance  business finance audience public relations
How To Write A Newsletter Without Being A Writer

How To Write A Newsletter Without Being A Writer by: Eileen 'Turtle' Parzek One of the best ways to stay in touch with current and past clients, colleagues and fans, is to publish a regular newsletter. Whether you use a HTML template t...

Marketing  marketing newsletter business audience they
Why Small Business Must Turn to PR

Why Small Business Must Turn to PR by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word count is 670 in...

Business And Finance  business finance message audience target
Public Relations Why it Works

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 570 including guidelines and resource box. Robert A. Kelly © 2003...

Business And Finance  business finance audience target relations
The Ten Habits of Highly Effective Speakers

The Ten Habits of Highly Effective Speakers by: Sandra Schrift Successful speakers do not do all the right things all the time. They often take risks and risk bombing. But all top speakers take daily action, to move towards their goals with many...

Business And Finance  business finance audience story people
10 tips to help you pack more power into your business writing

1. Before you write anything down define not what you want to say, but what your message must achieve. Keep that firmly in focus at all times and use it as the main goal for everything you write. Ask yourself “does this concept/approach /clever hea...

Business And Finance  business finance message audience very