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PR: Room at the Bottom? by: Robert A. Kelly When special events and communications tactics rule the PR roost instead of a workable plan designed to manage external audience behaviors that impact your organization the most, that’s where public ...
Business And Finance business finance relations public audience membersPrice your eBook to Sell Well Judy Cullins c. 2003 All Rights Reserved.Q. The big question asked me in teleclasses or client sessions is "How should I price my eBook? A. The big answer is "it depends." Here's seven tips to help: 1. Determine you...
Marketing marketing price book books audienceMake your 2005 Email Marketing Plan Successful – Six useful tips. by Mike Savaliya, MailMailer Email Marketing is growing more and more every year. Many small E-business owners have already made marketing plans for 2005. Email marketing is a very ...
Marketing marketing message email audience line27 Tips For An Effective Presentation by: Jacki Rose So you’re not a professional speaker. That’s no excuse for NOT giving a professional presentation. You have a great product or service! You’ve put together an awesome presentation with g...
Business And Finance business finance audience givePlease feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 570 including guidelines and resource box. Robert A. Kelly © 2003...
Business And Finance business finance audience target relationsRecessions Don't Last Forever! by: Robert A. Kelly Recessions Don’t Last Forever! It could, but what if it doesn’t? Will you be prepared? Will those key external audiences of yours, whose behaviors REALLY affect you, look favorably a...
Business And Finance business finance audience message publicYou have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated.Being John BookReaderby Michael KnowlesWhen was the last time that y...
Writing writing audience imageHow To Write A Newsletter Without Being A Writer by: Eileen 'Turtle' Parzek One of the best ways to stay in touch with current and past clients, colleagues and fans, is to publish a regular newsletter. Whether you use a HTML template t...
Marketing marketing newsletter business audience theyAs a copywriter, you are expected to find not just a voice for the copy and content you produce. You are also supposed to write the copy in a way that 'resonates' with your target audience, ideally in an authentic way. Often, you don't...
Writing writing audience knowUse Every Weapon You Have by: Robert A. Kelly One of the strongest weapons available allows business, non-profit and association managers to begin changing the behaviors of their key external audiences in ways that lead directly to achieving the...
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