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If you're short on cash, but long on the need to advertise (and who isn't?), then postcards are the answer to your promotional prayers! They're less expensive than other direct mail pieces, both in printing costs as well as in stamp co...
Marketing marketing mailing card right postcards donapost bestWriting Suitable Copy for the Press by: Carolyn Moncel Summer is finally here and school is out, but learning for the rest of us continues. Whether you're a seasoned PR professional working for a top agency, a novice just beginning a career...
Marketing marketing press writing release public relations company likeSoaring With the Direct Marketing Eagles by: Willie Crawford Many years ago, there was a popular humorous say that went something like, "It's hard to soar with the eagles when you hang out with the turkeys." The message of course was that y...
Online Business online business joel marketingDo Your Tools Really Make Your Job Easier? by: Scott Foreman It’s funny. We in the Internet marketing business really pride ourselves on the amount of effort we put forth toward our customers and prospects. We know that if we don’t provide u...
Online Business online business marketing passive tools auto emailEarly understandings make for the longest relationships.- Alan DohrmannDon't let legalese get in the way of a good deal.Most contracts are often written with complete disregard for the potential emotional impact of the wording. These are the th...
Business And Finance business finance agreement assignment lease legal sale letter marketingThe reporter is not your enemy, and he can easily be turned into your new best friend, just by following these simple steps.1.Read the publication and know what it covers.Whether you want to get on the front page of the business section in your newsp...
Marketing marketing reporter storyEven if you have worked in marketing and public relations for years, you may not know the definition of every marketing term. Here's a brief listing of the most recent terms.24/7 – 24 hours a day, 7 days a week.AOL – America Online.Benefit â...
Marketing marketing mail brochure printed usedIn the world of public relations, there are two ways to go:targeted or non targeted PR campaigns. A targeted publicrelations campaign focuses on a smaller market, a group ofpotential buyers that might be more likely to buy your product orservice. Non...
Marketing marketing target targeted people companies group marketI received an email recently from a fellow who wasextremely excited about the hits he was getting at hisweb site. His claim was that he got over 70,000 hitseach month. "That's nearly 1,000,000 hits per year"he proudly said, after being online on...
Marketing marketing hits product trafficaposs attractYou have permission to publish this article electronicallyor in print, free of charge, as long as the bylines areincluded. A courtesy copy of your publication would beappreciated.From Ezine to ExpertBy Francine Silverman When my first guidebook, Cats...
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