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It is common knowledge that customers are the lifeblood of businesses. Let’s face it, if you don’t have customers, you don’t have a business. Yet, while most businesses say that the customer is an important part of their business, their actions...
Marketing marketing customers customer research marketHave you ever met “Anonymous Marketers”? If you are a webmaster, orparticipate in newsgroups or discussion lists, you probably have. Who theyare? They are the ones sending you emails beginning with a sentence like,“I got your email address from...
Marketing marketing list mailing emailsWhat is your target market? When I ask business owners that question I usually hear something like...Small Business OwnersOpportunity SeekersDoctorsHomeownersDo you define the targeted market for your business similar to one of these? If you do, you&...
Marketing marketing market niche group business targetThis article may be freely used in ezines, on websites or in e-books, as long as the by-line is left intact.Notification of publication would be greatly appreciated, and if possible, a copy of the relevant ezine or newsletter. Please send notificatio...
Marketing marketing time ezine ezines aboutI write these tips as a reminder to myself, as well as trying to give you alittle insight into the wonderful world of newsletter publishing. Each ofthese tips below are items that I have already learned the hard way andsometimes still forget. Nobody&...
Marketing marketing newsletter donapost changesThere simply is no other form of advertising that is as effective as ezine advertising.Think about what the good ezines do. They offer information,education, and entertainment to readers. They target specificaudiences. They go out regularly to opt-in...
Marketing marketing advertising ezine ezines theyAs a former CEO of a good size industrial company, I always found it strange that I didn't have more salespeople call me directly. Did they know I always answered my own phone? Did they not intuitively understand that, at some point, I would be ...
Marketing marketing decision level makers salesRemember, when you write your sales copy, that you are not a lecturer andyour potential customer is not the audience.The three required building blocks of great sales copy are Introducing theproduct, Arguing why it is the best value or quality, and P...
Marketing marketing product sales testimonialsReferrals are an important part of any successful business.They're a great way to keep building your customer base,year after year, without having to go out and pay foradvertising. Instead, you use the power of your currentcustomers to help you ...
Marketing marketing referrals customers referral sendSpring is in the air! Major department stores have been promoting Spring merchandise ever since the middle of February. The stores are hoping that the brightly colored Spring merchandise and displays will entice window shoppers to drop in and buy a f...
Marketing marketing spring customers services business improve