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When considering whether to write a story, a journalist always begins with two questions:1. What’s new?2. Who cares?The first point is obvious. If something isn’t new, then it can’t be news. Most folks understand this instinctively.It is the se...
Marketing marketing story news taliban appeal media wantI'd pay close attention to this for awhile. There are implications for leads programs especially. In about 6-10 months or so your company is going to have to subscribe to the FTC "Do Not Call" (DNC) list of people that do not want calls. Even if...
Marketing marketing leads companies thoseDo you know the differences between writing copy for the web and writing copy for print? Some of the answers will go against your intuition and against cultural norms. But, these facts detail how people read on the web. There's no use in arguing...
Marketing marketing reading users read websiteMost of us have an inherent need to be liked. We wantto be nice guys or gals and it upsets us when we receive angry emails or flames.Well if you're going to do business online you're goingto have to learn to deal with them. No matter how ni...
Marketing marketing receive online businessMarketing research comes in handy at many points during the eBusiness lifecycle: when contemplating a new business venture; introducing a new product; identifying potential customers, etc. In-depth research performed by one of the many market researc...
Marketing marketing online internet studies real sites surveys informationDoes Your Store or Office Need CPR?There's a local restaurant in my neck of the woods that had become very popular for their eclectic cuisine. They received rave reviews from all the local restaurant critics and they became a popular place to di...
Marketing marketing restaurant name storeA little over a year ago and probably before, articles started popping up all over the place about, "Selling in Tough Times," , "How To Market in a Down Economy," and the like. Now that we have seen a few, more positive headlines starting to sprinkle...
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Marketing marketing banner design banners keepFour years ago I was a total "computer dummy", noteven knowing how to turn one on (a computer, I mean!).However, fortunately I developed associations withsome "computer geeks", who suggested marketing myvarious books on the internet. This subsequentl...
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