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Safety belt commercials in the United States declare, "You can learn a lot from a dummy!"Of course, in the commercials they are talking about the mannequins they use to simulate what happens to a person in a car wreck. Their point is that seat belts ...
Marketing marketing spam spammer learnWe’ve all seen them.They come in various sizes, and though they look innocent enough, they’re really a mysterious black hole leading to something even more puzzling.A newsletter!Hard to believe, but it’s true. A newsletter signup box can be tha...
Marketing marketing newsletter pageThe computer box that is. Have you become so Internet minded you are no longer equipped to recognize the real world as a platform for increased sales? It can happen, even to the best of us in the business world. The key to blasting through the ceilin...
Marketing marketing offer sales presentationAs a former CEO of a good size industrial company, I always found it strange that I didn't have more salespeople call me directly. Did they know I always answered my own phone? Did they not intuitively understand that, at some point, I would be ...
Marketing marketing decision level makers salesNote: To see the charts in this article, view it on www.HowWinnersSell.comMost people who have been selling for even a short period of time understand that some level of corporate politics is present in every organization into which they sell. As sal...
Marketing marketing influence people personalThe last two weeks I have been waiting for an answer from a potential client on a large piece of business. While playing the waiting game I have been thinking a lot about the sales process. I realized I have not been turned down much lately. Before I...
Marketing marketing business people asking willAre you busy or are you productive? The question is innocent enough. But can you handle the truth?Recently I was doing some consulting with a client who carefully examined how his sales representatives spent their time. He concluded that they actuall...
Marketing marketing sales time doingSales are produced by people. It doesn't matter if you're selling lemonade to tourists or airplanes to governments. Even on the Internet, every sale is the result of a live person or group of people deciding to buy from you. Unfortunately, ...
Marketing marketing people product avoidDo you cringe when you hear the term “cold call”? Does the word “telemarketer” send you running in the opposite direction of the phone? Cold calling isn’t a dirty word. It’s an opportunity. It’s something your competition probably isn...
Marketing marketing calling cold makeFive Tests Every Press Release Must Pass by: George McKenzie You've heard "them" say it, haven't you? By "them" I mean the experts. The teachers. Even some people from advertising & PR agencies. They'll tell you there's onl...
Marketing marketing release news about