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I get the L.A. Times delivered to my door every day,but I don't read it for the articles. It is a PulitzerPrize winning newspaper, but the articles just don't interest me. Unlike most people, I read the paper for theadvertisements because t...
Marketing marketing advertising news basics productModern Marketing With Postcards by: Bob Leduc Postcards may be one of the best kept secrets of modern marketing. They produce even better results now than in the past. That's probably because postcards deliver information the way people wan...
Marketing marketing postcards postcard produce message websitePerception … What Are Your Patients REALLY Hearing? by: Livvie Matthews Never underestimate the power of perception! Perception plays a major part in what is actually said -vs- how it is heard. And to patients...perception is reality! For exa...
Marketing marketing patient practice time appointment patientsIn direct mail, you have a formidable enemy—the wastepaper basket. Your prospects take one look at your mailing envelope and decide if they will open it or fling it into the trash can (or recycling box). One way to persuade them to open your envelo...
Marketing marketing envelope size open prospects nameWould you pay for lousy service?By Linda Landry (c)If you sat down in your Barber or Hairdresser's chair after you agreed on the price of your new 'do', would you be upset if midway thru the cut your hairdresser informed you the price ...
Marketing marketing upset lackWhether you are in business or in the PR profession, you have been taught that the way to disseminate publishable information is by using the press (or news) release. Companies with good intentions do it, and public relations firms do it. The practic...
Marketing marketing writers writer editor story specific publicationsIt was moving day, twenty some years ago. The trucks had long since pulled away from our new home and we were left in that "what a mess limbo" that you are probably all too familiar with.We were also hungry and this was no time to hook up the stove a...
Marketing marketing impact time received knowMicroWorld focuses on new generation e-security threats with its new product eScan Web and Mail Filter for WindowsDo you think your anti-virus software is all that you require for protecting your system from cyber criminals? Is it all that you need t...
Marketing marketing virus product anti threatsPLEASE UNSUBSCRIBE MEBy Luther Powell"Unsubscribe me""Please remove my name from your list""It is not what I wanted, take me off""I didn't subscribe to this, remove me""I'm not interested in an old man's tales. Take me off your list.""...
Marketing marketing newsletter unsubscribe subscribers thoseThe Efficacy of Full Color Printing by: Maricon Williams It is believed that there are only two ways to ensure customer satisfaction. The first is quality in the output and second is the affordability of the service or product. Full color printi...
Marketing marketing printing color full materials